[This review was collected as part of a promotion.] It says that this size bottle should last up to 44 loads... I have only used for 3 loads so far and have a decent amount left. The detergent is unscented but still has a basic clean laundry scent. I like how you can also use this detergent on colors and not just whites. The cap is durable, easy to hold and shows a measuring scale. It's also very easy and mess-free to pour back any extra detergent into the bottle if need to. As far as the "advanced stain removal"... The whites are brighter but it did not fully remove stains. I normally use Purex and comparing the two... There really isn't much difference. Not sure if I would switch to this detergent because it didn't really impress me that much. I took before and after photos of my shark vacmop cloth to show how the Tide detergent cleaned. The pic on the wooden floor was taken pre-wash of the cloth and the pic on top of the dryer was taken after washing/drying.

[This review was collected as part of a promotion.] These days i usually use detergent pods but was surprised with how much i liked straight detergent. My clothing seems fresher and overall cleaner after a wash. I am not confident i will be switching back to pods.

[This review was collected as part of a promotion.] I was so excited to try this tide. I usually use the original and when I received this version I was happy because I knew it would leave my whites whiter and my towels extra clean. The scent is very nice and you will definitely get what you paid for. Whiter and brighter and clean clothes.

[This review was collected as part of a promotion.] As a devoted user of Tide products for years, I was eager to put the New Tide Ultra Oxi White + Bright liquid laundry detergent to the test. With its promise of next-level stain-fighting capabilities, I had high expectations, and I'm thrilled to say it exceeded them all. My bedsheets have stains throughout, so I applied a small amount directly to the stains as a pre-treatment, tossed it in the washer, and let Tide work its magic. To my amazement, when the cycle finished, my sheets emerged looking good as new. They were brighter and whiter than ever! I would definitely recommend this detergent to anyone on the market for a new one.

[This review was collected as part of a promotion.] Cleaning power is unbelievable, it's so white! I never had any laundry detergent like this. It also doesn't smell strong of chemicals like other ones. Packaging is easy to put in and I think it's good value for money

[This review was collected as part of a promotion.] Impressive. I was sent this to try and review, and I was pretty impressed with the results. I’m usually a Tide user (as I feel like it is the best value for money), but never the “fancier” types. I tried this on two loads: both mixed colors and fabric types and one cold water and one warm. Both loads came out clean and the whites did seem brighter. I really like that there was no overpowering scent, just clean. I would buy this again.

[This review was collected as part of a promotion.] This laundry soap was perfect for washing whites. It made them look like I just bought my white socks from the store. I highly recommended this detergent to anyone who is interested in trying a new laundry detergent.

[This review was collected as part of a promotion.] I’ve used this stuff a few times now and I think it does an excellent job of not only cleaning my clothes but also removing all smells from them. I’ve heard of some people experiencing allergic reactions from laundry detergent containing Oxi but I personally didn’t experience this. If I see this in the store in the future I would definitely buy it again.

[This review was collected as part of a promotion.] I love tide. This is my first time trying the oxi kind. I love the scent and used it on my bedding right away. My white sheets and comforter are glowing white and I can't wait to get into bed to smell that wonderful fragrance.

[This review was collected as part of a promotion.] This is a strong detergent. I use it specifically for my doggie’s items and bedding. It takes away the pee smell and all the stains. I first used it with my clothing and my 9 month old baby’s clothes and unfortunately it gave her a really bad skin reaction so cautious if you have a baby.