[This review was collected as part of a promotion.] This laundry detergent surpassed my expectations. Excellent stain removing capabilities. Smells good, but not over powering. Clothes are clean and fresh smelling after every wash. It is also concentrated so not much is needed to complete a full cycle

[This review was collected as part of a promotion.] Turning laundry day into something a bit magical, Tide Ultra OXI has been like finding a little laundry fairy in a bottle. It's kind of heartwarming to know it's America's go-to detergent. This little wonder not only waves goodbye to the meanest stains but also whispers away those stubborn odors, leaving everything snuggly fresh. Its magic potion is more concentrated now, so a little goes a long way. And oh, measuring the perfect amount with the cap? Absolutely fuss-free. Whether it's a cozy blanket or my favorite tee, Tide Ultra OXI makes everything feel just right. It’s like a tiny hug for my clothes every time they take a spin.

[This review was collected as part of a promotion.] I've found Tide Ultra Oxi White + Bright liquid laundry detergent to be highly effective in keeping my whites looking fresh and clean. The Oxi technology really works wonders in removing tough stains, even those stubborn ones that I thought would never come out. I've noticed a significant difference in the brightness of my whites since using this detergent, and it has helped prevent them from looking dull or dingy over time. Plus, the liquid formula is convenient and easy to use. Overall, I'm impressed with the results and would recommend it to anyone looking for a reliable detergent for their white laundry.

[This review was collected as part of a promotion.] I hadn't used a Tide product in a while, so was excited to receive this to try. I loved it. It got my clothes so clean. I loved the fragrance. It was so effective on any stains I had. Definitely would buy!!

[This review was collected as part of a promotion.] so happy to have received this product. it is very effective in brightening your white clothes and making the overall scent of your clothing smell good. the packaging is great and it’s such a big bottle it lasts for a while

[This review was collected as part of a promotion.] I quite like this laundry soap. The package is very convenient for storage. It left my clothes feeling And smelling very clean. It’s a very standard laundry detergent scent which is nice. I have sensitive skin, so I don’t use detergents that are heavily scented. I will definitely be purchasing this again in the future!

[This review was collected as part of a promotion.] Impressive. I was sent this to try and review, and I was pretty impressed with the results. I’m usually a Tide user (as I feel like it is the best value for money), but never the “fancier” types. I tried this on two loads: both mixed colors and fabric types and one cold water and one warm. Both loads came out clean and the whites did seem brighter. I really like that there was no overpowering scent, just clean. I would buy this again.

[This review was collected as part of a promotion.] I received this product from Influenster and Tide for free in exchange for my honest review. First of all, I really like the scent. It smells fresh and clean. I have tried using this laundry soap on both white and color. It works great - brightens the white and no fading on colors.

[This review was collected as part of a promotion.] I am old school and still have an original top loading washer so I don't know if that makes a difference on the amount of soap to use. It takes very little detergent to clean efficiently. The fragrance is a bit heavy for my preference but it does the job.

[This review was collected as part of a promotion.] I never used Tide before until I used this one I feel in love I love how clean my clothes smells I love how well packaged it was and how affordable it cost and how much my clothes came out very clean. I would recommend this to everyone.