[This review was collected as part of a promotion.] I love that this is made to make brights white but is also safe on colors. The think this product would be a hit if it also came in pod form. This is perfect to take on vacation to our resort and use this instead of the detergent they provide.

[This review was collected as part of a promotion.] I noticed with the particular kitchen towel I included in image that the red was way brighter than it was before washing it with this detergent. I don't use standard detergents often bc I have sensitive skin and my son has eczema but I figured I'd try this on something neither of us have near our skin and it definitely cleaned it thoroughly and brightened it up.

[This review was collected as part of a promotion.] We’ve pretty much always been a Tide only household, both while growing up and now that I live on my own, and this product only adds to that. The clothes end up looking or feeling cleaner, my Dad’s work clothes don’t have a musty smell, and the colors on everyone’s clothes stay intact.

[This review was collected as part of a promotion.] Nice large quantity, I like the see through lid so I know exactly how much I'm putting in. It does seem to leave a light residue though. Not sure if it's my washer or what it is. It does have a scent to it. I do feel like It does clean clothes well as far as taking the stinky smell from clothes. This I feel with the size will last a while as well

[This review was collected as part of a promotion.] I don’t like to use bleach because of the smell and how easy it is to ruin other colors. This white+bright is a good alternative to the bleach. Smells great and works well though I don’t know how much it helps whiten and brighten but maybe would be better from the newer clothes onward. Overall I would purchase again!

[This review was collected as part of a promotion.] Tide is always a go-to brand for my laundry detergent. It gets everything clean, keeps my socks white and the scent is amazing. It is a lot of detergent for what it costs and lasts for months. Thank you Tide!

[This review was collected as part of a promotion.] This stuff works great, as you would usually expect from Tide products. Gets our clothing smelling, looking, and feeling very clean and fresh. Definitely gets rid of the “man stink”. It’s a decent price, smells great, and gets the job done right...

[This review was collected as part of a promotion.] I really like this product. I am very particular when it comes to smells, and this is a home run. As for cleaning power, it’s great. Price point is decent. I do a lot of laundry, 5 of us total, three kids and a mechanic. It got my husband’s clothes clean and didn’t break him out!

[This review was collected as part of a promotion.] I love Tide! It’s scent is fresh and clean. It works well and you don’t need as much as the packaging tells you. A little goes a long way. I’ve used tide for years and this product is also great. It protects my colors and leaves them vibrant while also cleaning my whites.

[This review was collected as part of a promotion.] I really love the scent it is very strong and makes my laundry room smell great. I have stopped using tide in the past because of the price but it works very well. I only use a small amount and the clothes were clean.