[This review was collected as part of a promotion.] Impressive. I was sent this to try and review, and I was pretty impressed with the results. I’m usually a Tide user (as I feel like it is the best value for money), but never the “fancier” types. I tried this on two loads: both mixed colors and fabric types and one cold water and one warm. Both loads came out clean and the whites did seem brighter. I really like that there was no overpowering scent, just clean. I would buy this again.

[This review was collected as part of a promotion.] All you need is 1 cup of detergent for a full load to get fresh and clean. My kid wet the bed sheet and the comforter. It was pretty much smell like urine all through the sheet. After 1 wash and it was all new fresh again.

[This review was collected as part of a promotion.] These days i usually use detergent pods but was surprised with how much i liked straight detergent. My clothing seems fresher and overall cleaner after a wash. I am not confident i will be switching back to pods.

[This review was collected as part of a promotion.] Super excited about this addition to the Tide laundry lineup! The scent and packaging is what we know and love from this brand. The Oxi White + Bright is perfect and effective at washing clothes and sheets, helping them look better than ever before!

[This review was collected as part of a promotion.] Hey there, laundry legends! Say hello to brighter whites with Tide Ultra OXI White + Bright liquid laundry detergent. Brilliant Whites, No Bleach: With 2X the whitening power*, Tide Ultra OXI White + Bright brightens your whites without the need for bleach or pretreating. Just one simple step for dazzling laundry! Safe on All Colors: Worried about colors fading? Fear not! Tide Ultra OXI White + Bright is safe on all colors, so you can tackle your whites without sacrificing the vibrancy of your other garments. Cold Water Cleaning Power: Thanks to coldzymes, Tide Ultra OXI White + Bright is tough on stains even in cold water. So, whether you're conserving energy or just prefer cold washes, your whites will still come out sparkling clean.

[This review was collected as part of a promotion.] Tide is always a trusted brand and this product also lives up to the tide promise. I normally use Percil so I have based my views comparing the two. In terms of cleaning power, tide definitely cleaned better but in terms of the fragrance, the tide was too overwhelming. Even using the smallest amount of detergent left our clothes with a really strong scent. I did really like the measurements on the cap because I felt like they were more realistic and helped ensure that I wasn’t adding too much liquid for my machine.

[This review was collected as part of a promotion.] I recently tried Ultra Oxi White + Bright Liquid Laundry Detergent, and I'm impressed with its ability to brighten my white clothes. After using it for a few washes, I noticed a significant difference in the brightness of my whites. However, I didn't observe any noticeable difference in my colored clothes after using this detergent. One aspect that I believe Ultra Oxi White + Bright could improve is its packaging. As an environmentally conscious consumer, I am concerned about the impact of plastic waste on our planet. It's disheartening to learn that 500 million laundry detergent jugs end up in landfills every year. I urge the company to consider more sustainable packaging options, such as biodegradable or refillable containers, to reduce their environmental footprint. Overall, Ultra Oxi White + Bright is a great choice for brightening white clothes, but I hope to see improvements in its packaging to align with eco-friendly practices.

[This review was collected as part of a promotion.] I fell in love with everything about this product. Its been difficult finding a product for clothing that is both white and colorful. If the product has white and is washed with colors it becomes dull and if its washed with whites the color fades. This product is great for these types of clothing. Works great for color and whites. Removes stains and the scent is amazing! Overall it worth the money.

[This review was collected as part of a promotion.] I really love the scent it is very strong and makes my laundry room smell great. I have stopped using tide in the past because of the price but it works very well. I only use a small amount and the clothes were clean.

[This review was collected as part of a promotion.] I was so excited to try this tide. I usually use the original and when I received this version I was happy because I knew it would leave my whites whiter and my towels extra clean. The scent is very nice and you will definitely get what you paid for. Whiter and brighter and clean clothes.