Would be an excellent product if they left out the lemon insert. A lemon insert (in the last bottle I purchased it was a heart-shaped ScentCert brand insert evidently made of food-grade copolymers which is flexible and somewhat plastic-like) comes in the bottle (mixed with the capsules) evidently to hide any fish-like odors. The inclusion of this is highly unnecessary and suboptimal in my opinion. I have purchased other brand algae oil capsules which, although admittedly more expensive, consistently have essentially zero fish-like odor. Perhaps such other capsules may have a bare trace of odor if you concentrate and try to detect it but, if so, it is inordinately less so than actual fish oil capsules and not bothersome at all. If Member's Mark is using lower quality algae oil which is very fishy smelling, they should bump it up to higher quality to that of other brands which do not require odor cover up. If they are using the highest quality, then they should leave out this unnecessary insert. In fact, my impression and guess is that the quality of the algae oil Member's Mark is using is very high and it does not need any odor cover up because I really do not detect any fishiness underneath the lemon scent so the insert is likely completely unnecessary. Note that even if one finds the insert within the bottle and removes the insert immediately upon opening, the lemon scent stays on the outside of the algae oil capsules so you cannot get rid of all the molecules of whatever the insert is dispersing. I would strongly prefer just consuming the capsules without this unnecessary addition.