[This review was collected as part of a promotion.] I think Ultra Downy Free & Gentle is wonderful! It left our clothes amazingly soft with no perfume smell whatsoever. I will now continue to use this softener with every load!

You've changed the formula and thinned it down to the point that it's no longer worth buying. It does not control static cling any more and hardly softens the clothes. Bring back the thicker (not watered down) formula.

This is a great fabric softener. I switched over to this in case my laundry products were contributing to itchy skin, and it seems to have helped. Works really well too.

[This review was collected as part of a promotion.] I like how this product is free of dyes and perfumes. It seems to do the job. My clothes are always super soft afterwards.

[This review was collected as part of a promotion.] Love the way my clothes feel after washin it with this awesome product, feels and smells super clean

I agree with others - the new lids are on way too TIGHT. I have not been able to open the past 3 bottles - needed my husband to do it - very discouraging.

[This review was collected as part of a promotion.] My husband has very sensitive skin and scents create a rash. This product allowed us to get downy soft clothes without a rash !

It seems to yellows whites. It could be the combination of it with another detergent. But it’s the only new product added to the wash when this happened

[This review was collected as part of a promotion.] I like it! I have sensitive skin, and sometimes get rashes from products. This no smell gentle solution worked great.

I purchased and use this today. Now, everything I have washed with it is stained! I wish I had read the reviews prior to this because others had the same problem. Don't purchase unless you like to replace bedding, clothing, etc.