This is one of the best whey protein powders I've had, the flavor is great and love the small list of ingredients.

Gold Standard has been the key ingredient in my breakfast every morning for years. I've tried nearly every protein on the market and none can match Optimum's for price (especially with the 10lb bag!) taste and mix-ability. Two scoops with water and 3 cups of various fruits every morning!

[This review was collected as part of a promotion.] I went back and forth on this protein each time I used it. The pros: it blends really well to a very smooth consistency. It didn’t upset my stomach or cause any bloating the way other protein powders have in the past. And it’s low calorie, and only 1g of sugar for a good protein pay off (24g per serving.) However, I couldn’t get past how overly sweet it tasted. It overpowered the flavor to where all I could taste was artificial sweetener which for me was ultimately a deal breaker.

Great taste and easy digestion! Been using for several years and never have any issues!

Best Whey for years and I usually choose Chocolate flavor but ive ordered vanilla ice cream the past few times and its a great flavor! Cant go wrong with either flavor.

By far the best protein powder I've ever had. Mix it with milk and the vanilla ice cream tastes like a milk shake! No clumps which is important to me!

Been a customer and fan of all ON whey proteins for about 20 years. I've tried many, and I always find myself going back to ON. Vanilla Ice Cream is well, vanilla. But, it tastes great and is a simple flavor that is always worth the money.

Tastes great with just water. Mixes easily. I love this protein supplement. I wish I could buy a sample pack to try all the flavors, but this one is easy to get over and over.

I started using Optimum Nutrition 100% Whey Protein in the 90s when I was in my 30s. I'm now 61 years old and still going strong thanks to this product. I'll keep using it as long as Optimum Nutrition keeps making it.

Has a slightly stronger flavor of artificial sweeteners than other ON flavors but much less than other brands. Smooth, blends well, not chalky at all. Tastes like melted vanilla ice cream