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Customer reviews for Gold Medal All Purpose Flour, 12 lbs. for
Gold Medal All Purpose Flour, 12 lbs.
4.7 out of 5 stars
stars
5,411 ratings842 reviews
  1. 5 stars86% (4,657)
  2. 4 stars6% (351)
  3. 3 stars2% (122)
  4. 2 stars1% (42)
  5. 1 star4% (239)

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Showing 41-50 of 842 reviews
Jan 15, 2026
Reviewer name: Joe
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Happy customer

Very good product need it for my baking and my cooking sounds exactly what I needed but the right price the right place

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Sep 19, 2025
Reviewer name: Chenoa
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Don't settle for the silver or bronze.

I would give this flour a gold medal if I had one sitting around and I was just looking to give it away. My recipe called for flour. This product fit the bill.

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Oct 28, 2022
Reviewer name: J Logan
1 out of 5 stars
1 out of 5 stars review

Verified Purchase

Packaging not good

First time ever I was disappointed in Sam's packaging. I order a lot and have never had this issue. Flour was open and flour was all over other items.

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Oct 21, 2024
Reviewer name: VS
1 out of 5 stars
1 out of 5 stars review

Verified Purchase

Broken Bag

Flour bag was broken, flour all over the shipment box. No shipping cushion to protect the flour from bouncing around the box. No indication that the contents were fragile.

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reply from Published by General Mills

So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.

Feb 13, 2024
Reviewer name: AManning
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Perfect bread every time!

Review: Gold Medal All Purpose Flour (12 lbs.) Gold Medal All Purpose Flour is a staple in my kitchen, and for good reason. This 12 lb. package provides exceptional value for money, allowing me to stock up on this versatile ingredient without worrying about running out too soon. Whether I'm baking bread, cookies, cakes, or making homemade pasta, this flour consistently delivers excellent results. Its finely milled texture ensures smooth and consistent mixing, while its neutral flavor allows the ingredients in my recipes to shine. I appreciate the reliable quality and consistency of Gold Medal flour, which helps me achieve consistent baking success every time. Overall, I highly recommend Gold Medal All Purpose Flour to home bakers and cooking enthusiasts looking for a high-quality flour for all their culinary adventures.

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Sep 4, 2024
Reviewer name: Dave
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Gold Standard Gold Medal All Purpose Flour

Perfect size for a great product! Gold Medal All Purpose Flour is the gold standard by which all others are compared. As one would expect, Sam's Club delivers at a great price point. The 12 lb. size is perfect for our use as it fits in our storage system very nicely.

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Jul 21, 2021
Reviewer name: Dgartenfeld
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Replaced my bread flour

Great flour with a fresh taste. I was using bread flour to make my homemade bread and it was too dense for me. I prefer a lighter, fluffier bread so I used this flour. My bread came out perfect! I have officially given up bread flour and now I have perfect loaves all the time. This has also helped me make delicious brownies, cookies, and is perfect for thickening sauces and dressings.

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Dec 11, 2024
Reviewer name: Foodgeak
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Good AP flour

I bake daily and use multiple types of flour for different recipes. This AP flour works well for me and is very consistent. Wish my Sams location sold the high protein bread flour! This AP flour works great for cakes and cinnamon rolls. Great dredging flour as well. Would recommend! Can’t beat the price

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Feb 2, 2024
Reviewer name: Carolina
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Great for Bakers (be weary of shipping)

It's a lot of flour and great to use if you are baking at home. The quantity was great! My only negative star is that I ordered it via shipping and my first packaged came opened and once I opened the box, flour dropped everywhere! Little did I know that chickens would love raw flour as we swept the flour outside. Otherwise, the quality and quantity of this product is great. Happy baking!

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Apr 15, 2020
Reviewer name: Elizabeth
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Quick shipping, busted bag.

I ordered two packages of this flour. I didn’t really want to order it online, but I could not find flour anywhere local. The box arrived packed with two bags of flour and two packages of yeast. The box seemed to be packaged well, but one of the bags of four was busted down the side. Obviously that’s a risk with buying flour online. Giving it 4 stars because while the box was packed well, I could not get ahold of customer service to let them know I had a damaged order. I tried two different days, waiting on hold for +40mins, so I gave up.

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