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Customer reviews for Gold Medal All Purpose Flour, 12 lbs. for
Gold Medal All Purpose Flour, 12 lbs.
4.7 out of 5 stars
stars
5,485 ratings848 reviews
  1. 5 stars86% (4,723)
  2. 4 stars7% (357)
  3. 3 stars2% (122)
  4. 2 stars1% (42)
  5. 1 star4% (241)

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Showing 1-10 of 848 reviews
Jan 3, 2026
Reviewer name: Sylvia
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Gold Medal Goodness made with this flour

I do a lot of baking. Gold Medal is my favorite go to flour. Everything always turns out delicious. When I need to do something for a pick me up, I bake. That's my ZEN thing to do. My mother used Gold Medal a lot and I guess I'm following in her footsteps. It is one of the best flours being produced for all of us to use.

Helpful?2V4R3MQP7LKY1600050269
Oct 7, 2026
Reviewer name: Debbie
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great price!

A great price. With holidays coming ,your always ready to bake.

Helpful?2V4R3MQP7LKY1600050269
Oct 13, 2026
Reviewer name: Its good milk
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Lotta flour

It's a lot of flour but it's good flour

Helpful?2V4R3MQP7LKY1600050269
Feb 22, 2022
Reviewer name: Betsy007
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

The Beat Quality and Taste

This is a reliable brand and staple in the pantry. All Purpose means its most versatile for any recipe that calls for "flour." It's strong enough to make high-rising yeast breads, soft guey cookies, biscotti and even a tender flaky pie crust. Gold Medal was trusted by my grandmother and mom. The quality has always been one you can trust. It's a blend of white hard and soft wheat that has no "after taste" and it lets your flavors and your recipe shine!

Helpful?2V4R3MQP7LKY1600050269
Aug 25, 2026
Reviewer name: MF
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Good size and price.

Good flour and reasonably priced and a good size. Although member marks is more reasonably priced, it 25 lb is too large for my use.

Helpful?2V4R3MQP7LKY1600050269
Aug 13, 2025
Reviewer name: Kenz
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Good but recommend checking the flour!

Definitely put in the freezer for 48 hours after buying! We buy this flour almost monthly (I bake and cook from scratch a lot) and 1 bag that we got had the flour bugs in it. BUT I’ve bought probably over 30 bags and will now use the freezer method every time, Or check before leaving the store!

Helpful?2V4R3MQP7LKY1600050269
Aug 25, 2020
Reviewer name: Samshopper
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Great Product/Terrible Package

Gold Medal all purpose flour is a reliable baking staple. The value for the price is great. The quality of the product is great. The handling in terms of packaging for shipment was great. However, the traditional paper sack is simply not an appropriate vessel for this quantity of product which finds itself squarely between large commercial quantities of flour that necessitate transfer to other receptacles and the traditional home kitchen five pound bag which fits conveniently inside readily available canisters that can accommodate the entire five pound bag and still fit on a standard home refrigerator door. As it is, this product requires transfer to more than one such five pound storage container because it is not air tight and does not reseal. The only other option is to purchase a still larger air tight container, in which case why not simply buy a 20 pound bag of flour? To be clear, I think this quantity of flour is the perfect home kitchen amount. I’d gladly buy this product again and again and pay more for the privilege simply because few flours are available in this perfect quantity. I’d be positively delighted to do that for decades if only the manufacturer would consider putting this quantity of flour in a plastic resealable bag, which would be significantly more convenient and effective for a home user to store the product after opening. It makes little sense to this consumer that products which are consumed much more rapidly are packaged in plastic resealable containers, yet flour which is a product with a much longer shelf life, one which is prone to infestation if not properly stored and one which most households are never without, has not yet upgraded their packaging to better suit traditional home kitchen consumer usage.

Helpful?2V4R3MQP7LKY1600050269
reply from Published by General Mills

Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.

Jan 29, 2021
Reviewer name: Joan Roos
3 out of 5 stars
3 out of 5 stars review

Verified Purchase

Plastic bag saves flour!

Sure good that the flour was contained in a plastic bag. The paper bag was broken open and flour was spilled into the plastic bag. Sams is wise to put these kinds of product in a plastic bag.

Helpful?2V4R3MQP7LKY1600050269
Jan 20, 2024
Reviewer name: AS
1 out of 5 stars
1 out of 5 stars review

Verified Purchase

Be careful

I bought this and it must have had flour bugs in it. They ended up in my pantry and I had to throw away food. Thankfully I caught it before there was an infestation but still gross. I have now learned to put things like flour in the freezer when bringing home to prevent this from happening.

Helpful?2V4R3MQP7LKY1600050269
reply from Published by General Mills

So sorry to hear that! We'd like to learn more and assist you further. Can you reach out to our team via our website GeneralMills.com so we can report it to our quality team and make it up to you. Thanks.

Oct 19, 2026
Reviewer name: FEDUP
1 out of 5 stars
1 out of 5 stars review

Nasty Bugs

I read through all of the 1 star reviews about the nasty bugs in this flour. The oldest review was from July 2020 and you're still selling this to your customers. Well I had a bag in a two gallon ziploc bag unopened and went to use it today and the bugs were crawling out of it. How many years do you have to get these nasty bug reviews before you switch to a different brand? This is the second time I bought this product and had bugs in it. I didn't return it or write a review but I am now. I'll pay $20 for a 12 lb bag of flour before I ever buy your product again. And oh I cannot wait for the new BJ's to open in DiIberville, MS because you'll be losing a customer. I expect a refund for both of the bags I bought from the Gulfport, MS store. I am not driving there to return it and waste my gas. So feel free to reply with your “We're so sorry to hear this” and promptly I will call you and expect a double refund. This is unacceptable that it's been going on for at least six years and you're still selling this flour. Sam's Club should be ashamed of themselves but oh wait, you're part of the Walmart family so it's only all about the money, not the quality or the inconvenience to your customers. You charge an outrageous amount to be a member just to buy rotten products. Yeah it's time to move on. Obviously you don't care at all about your customers, just get that money. I have that bag sealed up and I'm not opening it again just to send you a picture. Go grab one out of the store and I'm sure you'll find the bugs.

Helpful?2V4R3MQP7LKY1600050269
reply from Published by General Mills

So sorry to hear that! We would like to learn more and assist you further. Please contact us by phone: 1-800-516-7780 or visit our website generalmills.com so we can report it to our quality team and further assist you. Thank you!