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Customer reviews for Gold Medal All Purpose Flour, 12 lbs. for
Gold Medal All Purpose Flour, 12 lbs.
4.7 out of 5 stars
stars5,247 ratings826 reviews
  1. 5 stars86% (4,511)
  2. 4 stars6% (340)
  3. 3 stars2% (120)
  4. 2 stars1% (41)
  5. 1 star4% (235)

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Showing 1-10 of 826 reviews
Sep 19, 2025
Chenoa
5 out of 5 stars review

Verified Purchase

Don't settle for the silver or bronze.

I would give this flour a gold medal if I had one sitting around and I was just looking to give it away. My recipe called for flour. This product fit the bill.

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Jan 3, 2026
Sylvia
5 out of 5 stars review

Verified Purchase

Gold Medal Goodness made with this flour

I do a lot of baking. Gold Medal is my favorite go to flour. Everything always turns out delicious. When I need to do something for a pick me up, I bake. That's my ZEN thing to do. My mother used Gold Medal a lot and I guess I'm following in her footsteps. It is one of the best flours being produced for all of us to use.

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Feb 28, 2026
rsturkey
5 out of 5 stars review

Verified Purchase

Perfect size for my needs

This is a perfect size for those who bake a lot. Not too big that storage is a problem, but still enough for those who enjoy baking and don't want to run to the store every other week.

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Mar 16, 2026
Cyn
5 out of 5 stars review

Verified Purchase

Bake memories

So more affordable to make your own , like old school wats, bread, cskes, muffins, biscuits. A must have staple in life

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Oct 8, 2025
DeeDee
5 out of 5 stars review

Verified Purchase

Flour

I appreciate the large bag of flour. I enjoy baking and it's great to find a big bag with such a low price. I appreciate the extra value! Holiday baking will be here soon!

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Apr 22, 2026
Monica
5 out of 5 stars review

Verified Purchase

AP Flour

Always in need of some flour for my baking needs. This fit the bill and was on sale.

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Aug 13, 2025
Kenz
4 out of 5 stars review

Verified Purchase

Good but recommend checking the flour!

Definitely put in the freezer for 48 hours after buying! We buy this flour almost monthly (I bake and cook from scratch a lot) and 1 bag that we got had the flour bugs in it. BUT I’ve bought probably over 30 bags and will now use the freezer method every time, Or check before leaving the store!

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Aug 25, 2020
Samshopper
4 out of 5 stars review

Verified Purchase

Great Product/Terrible Package

Gold Medal all purpose flour is a reliable baking staple. The value for the price is great. The quality of the product is great. The handling in terms of packaging for shipment was great. However, the traditional paper sack is simply not an appropriate vessel for this quantity of product which finds itself squarely between large commercial quantities of flour that necessitate transfer to other receptacles and the traditional home kitchen five pound bag which fits conveniently inside readily available canisters that can accommodate the entire five pound bag and still fit on a standard home refrigerator door. As it is, this product requires transfer to more than one such five pound storage container because it is not air tight and does not reseal. The only other option is to purchase a still larger air tight container, in which case why not simply buy a 20 pound bag of flour? To be clear, I think this quantity of flour is the perfect home kitchen amount. I’d gladly buy this product again and again and pay more for the privilege simply because few flours are available in this perfect quantity. I’d be positively delighted to do that for decades if only the manufacturer would consider putting this quantity of flour in a plastic resealable bag, which would be significantly more convenient and effective for a home user to store the product after opening. It makes little sense to this consumer that products which are consumed much more rapidly are packaged in plastic resealable containers, yet flour which is a product with a much longer shelf life, one which is prone to infestation if not properly stored and one which most households are never without, has not yet upgraded their packaging to better suit traditional home kitchen consumer usage.

Helpful?2V4R3MQP7LKY1600050269
reply from Published by General Mills

Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.

Jan 29, 2021
Joan Roos
3 out of 5 stars review

Verified Purchase

Plastic bag saves flour!

Sure good that the flour was contained in a plastic bag. The paper bag was broken open and flour was spilled into the plastic bag. Sams is wise to put these kinds of product in a plastic bag.

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Nov 2, 2023
aem
1 out of 5 stars review

Verified Purchase

Poor Packing

Item needed to be shipped 3 times. Each time the item was shipped, there was no packing material to prevent the bag from rupturing. Not only were the bags in the first two shipments damaged, but we needed to clean the flour that leaked from the boxes. Although no packing material was in the third delivery, the bag surprisingly arrived undamaged. Customer service told me instructions in the second and third shipments indicated appropriate packing material was necessary, but those instructions were not followed. Incidents like these result in poor productivity and ultimately cost customers money. Photos were previously sent to customer service.

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reply from Published by General Mills

So sorry for any disappointment! Thank you for taking the time to share your thoughts. We appreciate your feedback and will share it with the rest of our team.