[This review was collected as part of a promotion.] I absolutely love this bottle design and plus it's Dawn! It's so easy to use and super convenient. The smell is definitely an added bonus! I would highly recommend and will for sure be buying more for myself!

[This review was collected as part of a promotion.] Absolutely love this bottle design! Dawn always pleases but this new bottle design has been something I've always wanted. No more messy cap!!! Highly recommend you trading out your old bottle for the new design. It will not disappoint.

[This review was collected as part of a promotion.] This us something new I tried and let me tell you. I love it! Its soo practical, and convenient to use. It's also mess free, and slip free which I hate with the other bottles when I would have to grab them with my wet hands just to dispense some soap. But this will my next addition to my sink family.

[This review was collected as part of a promotion.] The bottle is made to easily squeeze the soap out. It cleans as well as any other dawn product. The scent is great and I highly recommend trying it over the original dawn products because of the ease of Accessing the soap.

[This review was collected as part of a promotion.] I bought this a month ago and was so excited to try it out. No more tipping upside down to get the last drop out. No more spilling it everywhere. So easy to grab and squeeze and use again and again. I use Dawn for everything. I have one of these in my laundry room for all our stain removal needs. Even so easy for my kids to use and not waste. I love it!

[This review was collected as part of a promotion.] No mess feature is great. I honestly thought it may drip some while remaining upside down but it doesn't. Refreshing rain smell is very pleasant with the dependable cleaning power I expect from Dawn.

[This review was collected as part of a promotion.] This is my favorite dish soap in the world! I always turn it upside down in the bottle to make sure I get every last drop. This easy squeeze bottle is AMAZING! Also, I love the no mess cap. The top of the cap usually gets coated in soap and this is the perfect solution for that! Great job Dawn!

[This review was collected as part of a promotion.] I am amazed at how powerful this detergent is. I absolutely love the no flip no mess cap. I love the Ez-Squeeze! It works great! It doesn't leave any grease behind. It cuts right through it. This is now my go to Dish Detergent.

[This review was collected as part of a promotion.] This new bottle is so great! There's no lid or anything to take off in order to squeeze out the soap--you just grab and squirt into your dishes. I have experienced zero drips onto my white countertops too. Sometimes it's the little things that can really make life a bit easier!

[This review was collected as part of a promotion.] This is a dish soap container that makes sense to me-it truly made it easy to handle, prevented slippage and didn't leave dried up soap around the opening. I'll definitely purchase this in the future. Now in regards to the soap quality being 4x power, it worked as the basic dawn dish soap, but had a thicker consistency to it. Otherwise I would have given it 5 stars