Love the EZ Squeeze container. It's very convenient and indeed no mess. The detergent cleans my dishes well and has a pleasant smell. Rinses off easily without leaving a residue.

I have always used and loved Dawn but now it is even better. No more adding water to the almost empty bottle to get every last drop. This bottle squeezes nicely and does not drip. So happy!

This is my favorite dish washing product. I use it in my home and in my foodtruck. A little goes a long way. As a added benefit there is never a mess!

I'm loving this new Dawn squeeze bottle. I got a small bottle to see how it worked and I was so impressed that I ordered this size. I love the cleansing power of Dawn's Platinum Dishwashing Liquid detergent. It cuts through grease, grim and pretty much anything that I have used it to clean.

The usage shape is convenient, I really like that. I've found myself having to use double or triple the amount expected (as compared to my Dawn Original) to actually cut the grease.

Just had to replace an old large bottle and the new smell is so strong and bad that I'm going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.

Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.

We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.

We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.

I just opened up a new bottle of this rain scent and while I love the bottle concept this rain scent is terrible. What happened to the Dawn platinum scent that I knew and loved? Now I'm sad the huge bottle I just finished that had the old scent is gone and I'm left with this new version with the yucky smell.