[This review was collected as part of a promotion.] I absolutely love dawn dish liquid! It is the best when it comes to grease! Anyway this is a new bottle design which makes life easier. We all know how difficult it is to get that last bit of dawn out of the bottle, now you don't have to squeeze until your knuckles turn white! It comes right out! And for those of you wondering; I did not have a problem with the bottle leaking either. I will forever buy these newly designed bottles they made my life easier.

[This review was collected as part of a promotion.] I really enjoyed the product style for this soap. Once you receive the product, peel off the sticker from the bottom and it is ready for use. The scent is pleasant and not overpowering. The squeeze bottle will ensure that you use every bit of soap in the container. We all have had an experience where you have to flip containers upside down to be able to get access to the very bottom. Dawn solved that issue with this squeeze bottle. Once you squeeze the soap out, it does not leave any trickle soap behind on your counters. You don't need to squeeze very hard to get a lot of product. You can control how much soap you use depending on how hard you squeeze the bottle. The size of this soap and its bottom is compatible with your standard kitchen caddies.

[This review was collected as part of a promotion.] I love the smell of this soap. I add it to my refillable scrubber and it lasts awhile as it clears my dishes quickly especially greasy studd and I don't have to squeeze more out as often. So this is a win win to me. Dawn has always been a favorite of mine and they just keep improving their products making me more of a loyal consumer.

[This review was collected as part of a promotion.] Dawn Platinum EZ Squeeze Refreshing Rain is a beneficial change. The squeeze cap at the bottom of the bottle makes it so much easier to squeeze in the amount of dish detergent that you need without making a mess. I like that I can squeeze and go! No messy cap to have to rinse and deal with. There is no residue left over after squeezing this detergent into the sink. I can set it on the counter without worries. I like this bottle so much better than the the standard flip cap bottle. Also, no need to turn over the bottle and wait when the detergent gets low. Just squeeze and go. My only cons are I wish the size of the bottle was bigger, and I would like for this to be a refillable product. As for the quality of the liquid, it is great as usual. Really gets my dishes clean without a lot of scrubbing. Don't have to use a ton of it either.

[This review was collected as part of a promotion.] We always use this dawn products. This is very nice. When I saw this it attracts me to buy. The packing is nice. The squeezing packing is very interesting. I can keep inside and when I want I can just squeeze and use it.

[This review was collected as part of a promotion.] This is great for washing dishes or even your hands. It requires no flipping and opening the lid. All you have to do is take the foil part off and it's ready to be used. It doesn't leak at all and leaves no mess behind. The platinum is the best dish soap I have found to get those hard to clean pots and dishes clean.

[This review was collected as part of a promotion.] I received this product to review and just wabt to know, where has this been all of my life?????? I absolutely love that it is a squeeze bottle which makes it easier to use and you feel like you can get it all out to use. Plus its Dawn so it cleans my dishes spectacularly!

I loved the product for years. I just recently bought a new bottle the new “refreshing rain scent” is Horrible. I really feel ill from the smell. I am unable to find the Platinum that does not have the "refreshing rain sent" I rather not switch but I may have to change brands. Please let me know if you will be putting the original scent back on the shelves because I can't stand this one. Thank you for many years of happiness it is a really great product but I can't take the smell it gives me headaches.

[This review was collected as part of a promotion.] I use nothing else but dawn on my dirty dishes and sometimes for grease stains in my clothes. I won't use nothing else. But this one is mess free and goes a long way just how all their products do.buy now.

[This review was collected as part of a promotion.] I made french fries, got grease all over my grates, put them in the dishwasher, came out still full of grease. I rubbed on Dawn Platinum and let it set for a moment and Dawn released the grease and my grates were clean again, so amazing.