[This review was collected as part of a promotion.] The Dawn Platinum EZ Squeeze Refreshing Rain is quite the product. The EZ squeeze bottle is truly amazing. You squirt the dish soap.out and then store the bottle with the opening down. I totally be expected to have to clean up dish soap every time I used it. There was no mess, not even a little drizzle. It was completely clean. Plus, as always you get the cleaning power of Dawn, that is tough on dishes but not your skin. I love it!

I'm a professional housekeeper. When I saw the commercial for this ez squeeze bottle I was like no way, it's no easier than the regular bottle but boy was I wrong! I love this new concept and it is so much easier to just grab and squeeze. Definitely will not switch back to older way. Thanks so much

[This review was collected as part of a promotion.] I always buy Dawn dish detergent so I was super excited when I saw they were coming out with this bottle and this scent! I was skeptical about it being no mess at first but it actually leaves no mess!!! The refreshing rain scent is definitely my new favorite, it leaves dishes squeaky clean and cuts grease in a flash!!

[This review was collected as part of a promotion.] I love this! Why are we just now getting this! It's amazing. Leaves no mess and I don't have to wait for the soap to drip to the top when it's almost empty!it doesn't leak at all! Just sit it down and go.

[This review was collected as part of a promotion.] I never realized how much better could an upside down dish soap bottle be! It's so much easier and faster than having to flip the normal bottle and it doesn't spill or make any messes. And when it's getting low, it comes right off instead of having to wait until it falls down

[This review was collected as part of a promotion.] I really enjoyed the product style for this soap. Once you receive the product, peel off the sticker from the bottom and it is ready for use. The scent is pleasant and not overpowering. The squeeze bottle will ensure that you use every bit of soap in the container. We all have had an experience where you have to flip containers upside down to be able to get access to the very bottom. Dawn solved that issue with this squeeze bottle. Once you squeeze the soap out, it does not leave any trickle soap behind on your counters. You don't need to squeeze very hard to get a lot of product. You can control how much soap you use depending on how hard you squeeze the bottle. The size of this soap and its bottom is compatible with your standard kitchen caddies.

[This review was collected as part of a promotion.] I have been using this for over a week. As someone that does not have a dishwasher and still hand washes this has been a game changer. I am not sure what else they put in this then the regular dawn I have been using but this stuff is awesome. Those dishes that are hard to scub this helps alot and breaking down that crud.

[This review was collected as part of a promotion.] Dawn Platinum EZ Squeeze Refreshing Rain is a beneficial change. The squeeze cap at the bottom of the bottle makes it so much easier to squeeze in the amount of dish detergent that you need without making a mess. I like that I can squeeze and go! No messy cap to have to rinse and deal with. There is no residue left over after squeezing this detergent into the sink. I can set it on the counter without worries. I like this bottle so much better than the the standard flip cap bottle. Also, no need to turn over the bottle and wait when the detergent gets low. Just squeeze and go. My only cons are I wish the size of the bottle was bigger, and I would like for this to be a refillable product. As for the quality of the liquid, it is great as usual. Really gets my dishes clean without a lot of scrubbing. Don't have to use a ton of it either.

[This review was collected as part of a promotion.] I love the smell of this soap. I add it to my refillable scrubber and it lasts awhile as it clears my dishes quickly especially greasy studd and I don't have to squeeze more out as often. So this is a win win to me. Dawn has always been a favorite of mine and they just keep improving their products making me more of a loyal consumer.

[This review was collected as part of a promotion.] Dawn is the dishwashing liquid for me and my family for over a decade. It cleans and cuts grease like no other dishwashing liquid I have use. I will not use any other. We don't just use Dawn for dishes, We also use it for stains on my clothes too. It works wonders on oil spots, curry stains and other stains. We just drop Dawn on the stain, no water, throw in hamper and then wash on laundry day. It always remove the stain. This one is even better being 4x more powerful. I love this new squeeze bottle. It's less messy than the flip top. It does take a bit of squeezing for me to get it out and my concern is it's hard to control how much I get every time, other wise I love it. It smells really good too. I have never notice the scent of my other Dawn but this one hits me every time I do dishes. Love it.