I purchased the dawn platinum in the new bottle. I have been using dawn for 30 years. After opening it the strong perfume smell sent me into a major migraine. This migraine has lasted over a week. Why put so much perfume in dish soap? I have never had this problem before. I have to throw away a brand new bottle because it is bad for my health.

[This review was collected as part of a promotion.] Dawn is my favorite brand of dish soap. It works the best! With this new bottle (kind if like a mustard or ketchup bottle) it makes it easier to dispens. The lid doesn't get all gunky like the original bottles too! Love everything about this!

[This review was collected as part of a promotion.] I bought this a month ago and was so excited to try it out. No more tipping upside down to get the last drop out. No more spilling it everywhere. So easy to grab and squeeze and use again and again. I use Dawn for everything. I have one of these in my laundry room for all our stain removal needs. Even so easy for my kids to use and not waste. I love it!

[This review was collected as part of a promotion.] I didn't think Dawn Platinum could get any better until this new EZ Squeeze bottle I didn't think there was a solution to the sticky residue aside from periodically wiping it off. This easy squeeze almost eliminates the mess all together. It is easy to squeeze and control the amount that comes out.

[This review was collected as part of a promotion.] The detergent alone is great,of course,but the new no mess design is pretty cool. It's so easy to just squeeze the bottle and dispense the amount you need. There is no need to flip the bottle and close the cap because there isn't one.

[This review was collected as part of a promotion.] I love the new dawn ez squeeze bottle design so much, it makes washing dishes so much faster for me. I love that I dont have to stop to flip open a top or turn the bottle and wait for more to slowly drip down when it's low on the old design. The new designed bottle makes is so easy for me to just pick it up, squeeze the amount I need and place it back on the sink, no waiting no mess. The dish soap cleans dishes beautifully and grease comes off my pots quickly. I have already purchased this 2 more times because I love it so much

[This review was collected as part of a promotion.] I absolutely love using the Dawn Platinum EZ Squeeze Refreshing Rain product! This bottle is a new and improved design that is easy to use. All you do is squeeze the bottle and use! Not messy at all. My dishes are sparkly clean and this product even works on tough grease! I highly recommend this product to others!

Every time I wash dishes I say I'm going to write a review. Today I finally remembered. We love this formula. I'm a dish soaker from wayyyy back. There is no need to soak dishes. This formula cleans my dishes with little effort. It saves me so much time not having to soak my dishes. I'm also amazed at the amount of suds I have to rinse down the sink after finishing the dishes. Even my husband exclaims how easy it is to do dishes now. Thank you for a quality product and for the ez squeeze bottle. So nice to not have to clean the lid constantly.

[This review was collected as part of a promotion.] I highly recommend this product! I have always used Dawn dishwashing liquid, but this 4×3 cleaning power done platinum is amazing when cleaning heavily soiled pots and pans! The no flip no mess easy squeeze bottle is a wonderful addition to the product, and allow I was you to easily reach up and add a few drops to your dishwater with ease! Extremely pleased with this product and its grease fighting power!

[This review was collected as part of a promotion.] I love, love, love the bottle shape for this. Dawn is my go to dish soap and this did not disappoint. The scent is amazing and this cleans your dishes and helps fight grease and grime with little to no scrubbing needed.