[This review was collected as part of a promotion.] I've always loved Dawn Dish detergent. I use it for all my dish washing. I won't buy anything else. When they came out with this new bottle I had to try it and I'm so glad I did! It makes getting the liquid from the bottom of the bottle a thing of the past. I hated having to turn my bottles upside down to get the last bit out as not to waste any of it. Now I don't have to. Thanks Dawn. I love it!

[This review was collected as part of a promotion.] I didn't think Dawn Platinum could get any better until this new EZ Squeeze bottle I didn't think there was a solution to the sticky residue aside from periodically wiping it off. This easy squeeze almost eliminates the mess all together. It is easy to squeeze and control the amount that comes out.

[This review was collected as part of a promotion.] I am in love with this soap!!! It smells so good and it lathers amazingly! I keep buying it now as it's really good for getting hard grease off my pots and pans and I don't have to soak my dishes anymore at all. Love love love!!!!

[This review was collected as part of a promotion.] I love dawn dish soap but I seriously hate the cap to it. With the new bottle design I love it. Definitely recommend getting this designed bottle instead of the one with the cap! I was expecting it to leak but it hasn't!

I am a faithful dawn customer. Saw the new bottle and thought it might just be the answer to my squeeze issues? Sadly, it was not. Not only did it leak when set up side down, it was almost impossible for me to get soap out of the bottle. Very disappointed!

[This review was collected as part of a promotion.] I love the new dawn ez squeeze bottle design so much, it makes washing dishes so much faster for me. I love that I dont have to stop to flip open a top or turn the bottle and wait for more to slowly drip down when it's low on the old design. The new designed bottle makes is so easy for me to just pick it up, squeeze the amount I need and place it back on the sink, no waiting no mess. The dish soap cleans dishes beautifully and grease comes off my pots quickly. I have already purchased this 2 more times because I love it so much

[This review was collected as part of a promotion.] I love this soap. It does a great job at fighting grease, cleaning dirty pots, and even getting stains out of clothes. It may be weird, but I find the scent calming. The design of the bottle is ingenious. No flipping of the bottle is convenient and means no goopy mess in the cap. All you have to do is squeeze out however much you need. I was a little concerned that the soap might seep out of the bottle, but it did not. All I can say is--why didn't someone think of this sooner?

Finally you have solved the problem of having the mess of the dish soap bottle AND a super efficient way to get soap onto a dish without having to flip a cap! I also LOVE the foaming pump for items that don't need full strength Dawn! I also love that I can buy refills of the foaming soap although they are hard to find in my city. Please keep making these two products.

[This review was collected as part of a promotion.] This is great for washing dishes or even your hands. It requires no flipping and opening the lid. All you have to do is take the foil part off and it's ready to be used. It doesn't leak at all and leaves no mess behind. The platinum is the best dish soap I have found to get those hard to clean pots and dishes clean.

[This review was collected as part of a promotion.] My husband and I had an electric cooker that was covered in BBQ and meat. The whole inside was a different color than the original stainless steel. It needed something stronger than the normal cleaning supplies. After using this EZ squeeze Dawn dish soap, it all came off with barely any scrubbing. I rinse it all off with water to see it looking like it was brand new again.