[This review was collected as part of a promotion.] I am regular Tide brand user and I am very appreciative of the fact that Tide has made an effort to bring product that not only cleans laundry well but also is very environment friendly. I try to make an effort towards saving planet as much as I can but I never thought laundry product would help contribute towards that. The smell is amazing, I love the honey lavender scent. I washed my gym wear and all stained clothes and everything cleaned out well. Stains removed and clothes smell nice and fresh. As far cleaning goes it still does great job. It is amazing that this is bio-based detergent and was made with 100% renewable wind power electricity. It is free of dyes, chlorine, phosphates or optical brighteners which only harm clothes in long run and us too. I received free sample to test from Tide through crowdtap sampling program. All opinions expressed are 100% my own.

[This review was collected as part of a promotion.] I Almost want to give another star because of this being a responsible product but The fragrance, while lovely, just isn't strong enough to remain on my clothes after washing which is disappointing. Otherwise it does clean great and the fact of a big company thinking of the environment is a relief even if it is only for one product.

[This review was collected as part of a promotion.] I love the scent. I tried honey lavender. I love that its from a facility that not only uses renewable energy sources but is zero waste to landfill. And, better yet, cleans like the Tide brand I know and love.

[This review was collected as part of a promotion.] Thanks to Crowdtap, I was able to try Tide purclean detergent for free. I have used similar detergent that is like Tide purclean, but it never seemed to cut them clean enough. I did several loads with the samples I received of Tide purclean lavender scented. My clothes are much cleaner and got the stains out. I love the refreshing scent it gave my clothes! I will definitely be buying more of this!

[This review was collected as part of a promotion.] I am so happy to find a laundry detergent that is dye free!!!! I've never understood why soap needs color...... I was very pleased with the new Tide Pur. It actually cleaned VERY well and I was impressed. Tide always seems to come through with great products. Not wild about the scent unfortunately...... that could use some improvement.

[This review was collected as part of a promotion.] I loved this product! We are concerned about the environment in our house, and this product makes us feel like we are doing our part! The smell was really pleasant as well, it made our whole laundry room smell heavenly. Our clothes came super clean as well!

[This review was collected as part of a promotion.] I love this new Tide pureclean detergent I love the simple ingredients, the clean smell and how well it has cleaned our clothes! I would definitely recommend giving this a try especially if anyone in your family is sensitive to other detergents.

[This review was collected as part of a promotion.] I received tide purclean free to review. All ingredients are natural and biodegradable. I don't have to worry about fragrance or dye allergies or harming the water table with harmful chemicals. This product cleaned my clothes as any other tide product normally would. I love the fact that it lifted dirt and stains and left my family's cloths soft and clean.

[This review was collected as part of a promotion.] My family and i are concerned about the environment. I have tried eco-friendly detergents, but was never satisfied . . . until I found Tide purclean! The cleaning power is remarkable! Stains disappear, whites stay white and brights stay bright. Thank you, thank you, thank you for a great product!

[This review was collected as part of a promotion.] I absolutely am in love with tide purclean detergent. It has a wonderful honey lavender scent that lasts such a long time. It cleans and gets rid of those nasty stains on my husbands clothes, thank god! I love how this detergent is dye free and that it's made with 100% renewable electricity. Also this detergent works with both HE washers and regular top loaders too. Thanks so much Tide for making such a great and wonderful detergent for my family!