[This review was collected as part of a promotion.] Does a good job of cleaning, clothes smell nice and fresh! I find that some natural-type products aren't as powerful, but Tide pureclean does a great job. The lavender-honey scent was really nice in the packaging, but I found that it wasn't very strong on my actual clothes, but they still smelled really nice. I'm glad there wasn't any artificial, perfume-y scent to the product. Overall, I really like using Tide pureclean. It's wonderful to have a product that works well and also is good for my family!

[This review was collected as part of a promotion.] The packaging is beautiful, the colors, the prints. It sure makes you feel that you are using a delicate product. The smell of the detergent is just out of this world. The smell stays on the cloths even after drying. Tide purclean leaves your cloths clean. Its my favorite Tide product so far.

[This review was collected as part of a promotion.] This detergent is great! I love the scent - Honey Lavender. It is not too overpowering and is just right! I like to use sustainable products ,and even make my own laundry soap, so I felt great about using this product that is made sustainable and still cleans powerfully. I used Tide purclean on my kids' clothes after a day of summer camp - they were filthy! - but Tide purclean removed all the dirt. I feel great about using this product for my family.

[This review was collected as part of a promotion.] Not only did my clothes become cleaner and whiter than other detergent use, but they smelled incredible! The soft smell of lavender did not bother my sensitive nose at all! I can't wait to get a full bottle!

[This review was collected as part of a promotion.] I used on of th samples on my white sheets. First, the smell was WONDERFUL. it's called "honey lavender" but it's a natural smell, not overly sweet and fake. It's very subtle. Second, it make my sheets look so bright white! I don't like to bleach them because who wants to sleep on something that smells like a chemical? Despite having no bleach, Tide purclean made my laundry look super clean. Finally, I love that this product is environmentally friendly. This is my new detergent!!

[This review was collected as part of a promotion.] Tide purclean™ detergent is everything I needed and more! With an infant added to my family it seems stains are becoming an everyday routine. He spits up on everything including my clothes and sheets so I'm frequently washing. Tide has provided me with the best product for the job! The scent is yummy and it leaves my laundry fresh and clean! It truly goes in for a deep clean and it is more beneficial for the environment. I tried samples of this product as a member of Crowdtap and was asked for my honest review. Tide has certainly gained itself a new customer!

[This review was collected as part of a promotion.] I have been thrilled with Tide Purclean so far. The scent is heavenly and not over powering! I love that it has no dyes or artificial scents. It cleans my clothes well and washes out clean, no detergent marks!

[This review was collected as part of a promotion.] The tide pur clean worked well it left our laundry smelling of fresh lavender. I love that it was made with 100 percent renewable electricity and had zero dyes. This works well into our family as we strive to try to leave less of a carbon footprint on our earth. we will even continue by recycling the package it came in. It worked perfect on my sons clothes who usually has a problem with detergent. and sensitivity. This was a pleasant surprise for me trying the new tide pure clean and definitely will be buying more and recommending to my friends. T

[This review was collected as part of a promotion.] I was very pleasantly surprised by New Tide purclean detergent! I normally would go for an unscented detergent but the Honey Lavender scent is not too overpowering. I used it on my family's laundry and I did not get any complaints at all. Some members of my family actually really loved the Honey Lavender scent. It's a subtle scent so it won't assault the senses like some scented laundry products. The formula is completely dye free and it's made with one hundred percent renewable electricity. Our family recycles as much as possible. We had solar panels installed on our roof last fall and we have had a compost pile or a compost bin since about 1974. These factors are very important to me. The Tide purclean detergent is made at a plant where there is zero manufacturing waste that goes into a landfill. I want there to be a future for future generations so I love these ideas. It's also made for both HE washing machines and regular washing machines. Most importantly, it works just as well as regular Tide detergent. It will remove stains and do an excellent job of cleaning the laundry. I noticed on the packaging of my Tide samples that the Tide purclean is "USDA Certified Biobased Product, product 65%." This is the first time I had ever seen that label on any product. This means that a third party has to verify that the product really does use bio-based ingredients. Yes, I would definitely recommend Tide purclean detergent to friends or family members.

[This review was collected as part of a promotion.] The honey lavender scent is AMAZING. Tide Purclean is an all-natural detergent with the trusted power of Tide. I used the cold setting on my washer and it still took out stains other detergents might have left behind. My clothes smell fresh and clean days after washing them.