[This review was collected as part of a promotion.] I can't believe it's not butter is one of the most recognized butter alternatives and probably one of the best! It tastes just like butter! The tub of the soft and spreadable kind is the best, as you don't have to worry about waiting to melt butter and you can easily spread it on toast or a bagel, just be sure to try not to get crumbs in the container, as it's a big enough container that others in your household will get mad :-) The taste is good and very reminiscent of my childhood, and the lower calories than normal butter is always a plus. If you're wanting to cut out some butter, or just want some lower calories, give ICBINB a try!!

[This review was collected as part of a promotion.] Just tried I Can't Believe It's Not Butter on a warm muffin and WOW 😍 Super creamy, melts perfectly, and gives that classic buttery flavor without the heaviness. Whether it's breakfast, baking, or everyday cooking—this one stays in my kitchen.

[This review was collected as part of a promotion.] I was given a gift card to purchase this product for free in exchange for an honest review. I live cooking and baking and this butter is great for both. Perfect for the holidays when we all cook so much. I would recommend this product

[This review was collected as part of a promotion.] This is perfect for busy mornings! Usually I'm in a rush to grab a bite and this so spreadable right away. I like that it's made from soybeans. It tastes like butter and because it's soft and spreadable it is nice to have with cinnamon sugar or with strawberry preserves. We also love this in on grilled corn!

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

[This review was collected as part of a promotion.] So I don't mind this for fake butter. I am a real butter fan and will probably return to using real butter when this is gone... because honestly real butter is healthier for you and your body knows how to process it better, but taste wise this isn't bad. The price isn't horrible, and if someone has an issue with actual butter then this is not a bad substitute. If I were not such a stickler for real ingredients, and I haven't always been, then this would be a staple product in my refrigerator. I day this because once upon a time it was my preferred brand.

[This review was collected as part of a promotion.] I can't believe it's not butter original creamy spread does not taste too bad. It has a nice silky consistancy the flavor is buttery, but truly you can tell it's not real butter. You get 15oz in a nice container which is 30- 1 tbsp servings per container. It is 60 calories per serving, with 6 g of fat 2 g of saturated fat, it contains no hydrogenated oils. Overall a decent butter substitute I would buy again.

[This review was collected as part of a promotion.] It's not plant-based; it has dairy (milk) and soy. It's made with vegetable oils. ICBINB does have a vegan version, which I buy and like. This one won't go to waste, as others in my family have been using it. I'll keep using the vegan version because I like it a lot.

[This review was collected as part of a promotion.] Can't Believe It's Not Butter Light is delicious, just like the original, but with fewer calories. - it has a distinct flavor all its own. I like it especially on toast which is how I've been using it so far. Comparatively speaking it appears to be lower in fats and oils than others, however it's still a processed food item. It does have a creamy texture and smooth consistency making it easy to spread and it melts rather smoothly. I feel like flavor wise it doesn't have as strong of a butter flavor as natural butter that depending on your taste preferences this may be appealing to you. The swirl on top was so pretty that I hesitated to dip my knife into it and ruin the design for the first time. Oh no! I would recommend this to a friend if you were looking for a butter alternative that is low in fats and oils.

[This review was collected as part of a promotion.] I have not used this product in a long time and it's changed! Still very easy to spread right out of the fridge but I feel the taste has improved! Value is on par with other similar products. I used this to butter toast, in dishes that called for my butter, and in a sauteed veggie dish. ICBINB melted nicely, had minimal water separation when heated and my dishes tasted the same. I think I still prefer butter but was happy to see how this spread is holding up!