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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,279 ratings1,188 reviews
  1. 5 stars70% (897)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 71-80 of 1,188 reviews
May 4, 2026
LorriE
1 out of 5 stars review

Can't get used to the chemical flavor

In the last year I developed quite a dairy allergy. I used this first time today. It cooked my scrambled eggs well. But the taste is too chemical! I couldn't finish my eggs, I threw it all out. I miss real butter, this tasted nothing like butter.

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

Sorry to hear the flavor didn't land for you, especially when you were hoping for something to fill in for real butter. Glad it at least cooked your eggs well, even if the taste wasn't what you were after. Your feedback has been noted.

Apr 23, 2026
AlyseB
5 out of 5 stars review

Yummy and great tasting.

[This review was collected as part of a promotion.] Great taste! This was a little hard to smooth out but a few minutes out of the fridge softening it right up. We love this in our house. Tastes just like full fat butter.

Review from influenster.com
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Jan 25, 2026
kooky_gurl_3995
5 out of 5 stars review

Spreadable and yummy.

[This review was collected as part of a promotion.] This is hands down the most delicious and spreadable - spreadable butter put there. It goes on so smoothly so a little bit goes a long way. This makes it way cheaper than other brands than dont spread as well so you end up having to use more.

Review from influenster.com
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Dec 14, 2025
pattymac
1 out of 5 stars review

What have you done to my favorite "butter" sub?

Your "original spread" is not your original spread. I have been loyal to your product since the year you introduced it. I have always enjoyed it. Now, all I can find is your "original" packaging with the brown swatch across the bottom right corner. The real original is gone!! I can taste the difference and it's not the same and not as good. Disappointing!

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

We understand how disappointing this must feel, especially after being loyal to the product for so long. We appreciate you sharing your experience and perspective 💛

Jan 10, 2026
daianeg3_2695
5 out of 5 stars review

It's just like butter

[This review was collected as part of a promotion.] I really like ‘I can't believe it's not butter' products. It tastes just like butter,it's super creamy and has vitamins A, D &E as wells as omega 3. I try to avoid butter but this one is a great substitute.

Review from influenster.com
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Dec 29, 2025
sunshine_and_aloha_5374
5 out of 5 stars review

Spreads like butter but better!

[This review was collected as part of a promotion.] This is perfect for busy mornings! Usually I'm in a rush to grab a bite and this so spreadable right away. I like that it's made from soybeans. It tastes like butter and because it's soft and spreadable it is nice to have with cinnamon sugar or with strawberry preserves. We also love this in on grilled corn!

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Jan 14, 2026
stacys1_133
5 out of 5 stars review

Delicious

[This review was collected as part of a promotion.] I have purchased this many times before and they keep the same great formula. This product did not disappear. It can be used in a variety of settings and is fantastic. I love how it is much healthier than butter and will continue to purchase this product.

Review from influenster.com
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Jan 14, 2026
kieun7_3515
2 out of 5 stars review

Not Quite What I Expected

[This review was collected as part of a promotion.] This wasn't my favorite. I'm not sure if I got a bad batch, but the texture was very liquid and didn't resemble butter at all for me. It didn't spread the way I expected, and the consistency threw me off. Overall, it just wasn't what I was looking for in a butter alternative.

Review from influenster.com
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reply from Team Unbelievable

Thanks for letting us know how this worked for you. We appreciate you taking the time to share your feedback.

Jan 8, 2026
cecebee8_1926
4 out of 5 stars review

Good

[This review was collected as part of a promotion.] Typically, I stick to real butter, so right off the bat I'm not a fan of the ingredients. But this is easy to spread straight from the fridge. Not a whole lot of difference in taste, as long as you're not eating it plain by the handful.

Review from influenster.com
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Dec 21, 2025
metallica1331_2421
5 out of 5 stars review

Delicious butter

[This review was collected as part of a promotion.] I was given a gift card to purchase this product for free in exchange for an honest review. I live cooking and baking and this butter is great for both. Perfect for the holidays when we all cook so much. I would recommend this product

Review from influenster.com
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