Have always used this spread but they have changed this ingredients and it now taste horrible. New spread now has a chemical smell and taste when you cook with it. At first thought it was just me until I made a grill cheese sandwich for my wife and she could not eat it because she said it taste bad. I will never buy this spread again unless they go back to the former ingredients.

Is light 30% vegetable oil spread has good buttery taste . I use on daily basis. Taste just as good as real butter. Easy to spread and taste good. Easy to use it to bake , melted nice and easy. Smells good. They only have 60 calories per tablespoon, 70 % less saturated fat per serving compared to butter. Recommended it . Try it .

Our family has been using I can't believe its not butter for as long as I can remember. I bought a tub a month ago, used some of it, then threw it away thinking it was bad. There was a weird taste. I just purchased another one and it tastes the same! I thought my taste buds had changed or something. I mentioned it to my wife and she said it had seemed weird lately also. I guess you changed the formula? Anyway, its pretty terrible.

It is in real when I first taste this. I said I can’t believe it’s not butter. It taste like butter and very smooth in taste. I always prefer this in the morning with toasted bread. Love the taste. It doesn’t get hard like butter. Whenever you wanna use just take out from the fridge and can use it right away smoothly. Smooth and fine texture.

For years I have only bought I Can't Believe It's Not Butter. Loved it. I bought a new larger container and thought it had gone bad, so I bought another, also not good. The company with the new ingredient change has completely screwed up a good thing. It leaves an awful aftertaste. Please change it back. I have been very dedicated and now I am gonna have to find another product, so when and If you do change back, please do a commercial saying you are getting back to original taste or I and many others, will never know.

I’ve bought I can’t believe its not butter forever it seems. We like the taste and convenience. We use it in and on just about everything because it’s so close to real butter flavor without all the fat and it melts quickly. It’s really good in my opinion and I don’t see me ever buying any other brand.

Loved this product for years...not anymore! Sour vinegary taste is so strong it ruins my recipes, not to mention my morning bagel, etc...why did the have to go and ruin a great product? No wonder they gave us 15% more in a tub. I would take less in a tub and pay a little more to get my old ICBINB back. Going to another brand!

I love the taste of this butter. Although I don't often buy it because it is more expensive and we are on a budget. However you do get what you pay for and if you do want a good flavor I would recommend giving this a try. It is amazing for banana nut bread.

We have used ICBINB for years, but recently we thought we had bought a bad tub of it. Nope, the next two tasted the same, greasy, bitter and gross. It has ruined recipes and we can't even use it on toast. I know they have changed the container but something has changed in the ingredients. Now searching for a new product because this is not appetizing.

For a tub so small it's quite pricey but it's apparently alot more heart healthy than regular butter. It really does taste like butter and is a great substitute. I wouldn't purchase again but would recommend if someone was looking for an alternative.