If I'm honest, I can believe this isn't butter. This particular spread isn't as bad as some out there, but it's not the best of the spreads. There is a very slight chemical taste to this one for me. I generally prefer butter anyway, but this spread just isn't as good in consistency or texture as some others. It is reasonably affordable which is good. I do find that there are a few other competitors that are a better cost however, so I wouldn't recommend this as a first option. It's not terrible, but it's not terrific. It's very middle of the road.

Our family has been using I can't believe its not butter for as long as I can remember. I bought a tub a month ago, used some of it, then threw it away thinking it was bad. There was a weird taste. I just purchased another one and it tastes the same! I thought my taste buds had changed or something. I mentioned it to my wife and she said it had seemed weird lately also. I guess you changed the formula? Anyway, its pretty terrible.

This is my favorite! Its healthy but doesn't have a aftertaste like other brands I've had. Its soft and creamy. Melts great, does great when frying like on grilled cheese, great when using as a topper like a baked potatoes, toast, ect. Ill definitely keep buying this! Very affordable and it lasts a long time.

Is light 30% vegetable oil spread has good buttery taste . I use on daily basis. Taste just as good as real butter. Easy to spread and taste good. Easy to use it to bake , melted nice and easy. Smells good. They only have 60 calories per tablespoon, 70 % less saturated fat per serving compared to butter. Recommended it . Try it .

I very conflicted writing this review I personally have been using this brand for years but there has been rumors that is butter is not as healthy as it states to be. I don’t know if it is a conspiracy or the truth but would like to look more into this

I won't eat anything else ever again! Real butter is best but when you need margarine, look no further. This has the most delicious flavor compared to other margarine brands. And want the best cake icing? Use Wilton's buttercream icing recipe but use this instead of shortening, soooo much better!

This butter is not my favorite I buy it because my boyfriend likes to spread his bread with it, but honestly it is not to my liking, do not even think about making desserts it becomes watery and it is really bad, but for simple things like spreading with any thing works, but it's not one of my favoritesI Can't Believe It's Not Butter The Original

It is in real when I first taste this. I said I can’t believe it’s not butter. It taste like butter and very smooth in taste. I always prefer this in the morning with toasted bread. Love the taste. It doesn’t get hard like butter. Whenever you wanna use just take out from the fridge and can use it right away smoothly. Smooth and fine texture.

I got this a week ago and I love it!!!!!!!!!!!!!!!!

This is the only soft spread l buy. We use it for everything!