Grease trap! For so many years this was the “healthy” butter but the saturated fat would disagree. I went through a phase on whatever diet where I tried to like this thinking it was healthier but it might as well be Country Crocker. It’s overly flavored to taste like butter and be careful with it if you’re watching sodium.

Honestly not a big fan. I don't think the flavor tastes anything like butter. It's really oily tasting to me. There are so many other spreads I would reach for before this one. I'm not sure how healthy it is for you but I can tell you it doesn't taste at all healthy to me with that greasy oily taste. I would definitely not recommend this product.

This is the only butter I’ve ever used my whole 26 years on the planet and it’s never let me down. I don’t even realize I’m not actually eating butter. Either way it goes with everything I need it for and it last awhile if you use it right. I love it. I’ll never go anywhere else’s

I absolutely love this brand. It is very tasty and this is the brand I always buy when I go to the supermarket. I use it on my bread, I use it sometimes to replace oil whenever I’m frying eggs and other things like corn cake, and I use it on pasta whenever I want a simple yet tasty plate of pasta all I have to do is cook the spaghetti, add some salt while it’s cooking in the pot, and then when I drain the spaghetti, I add a small spoon of butter and I let the butter melt into the spaghetti as I stir it around in the plate and this butter gives it a delicious taste which makes the spaghetti simple and quick to make whenever I don’t feel like adding any of the other sauces to it.

I really like butter (I can't beliver it's not butter!!) is the perfect seasoning for children's dishes and family dishes: Cheap, delicious, easy to dissolve, no lumps. - For children, it can be used to marinate braised meat, stir-fry vegetables to make fried dishes, make cakes, fried rice, helping to increase flavor and easily absorb nutrients. - For families, all dishes can be easily seasoned for a delicious flavor. - Pure and natural: OMEGA 3 supplemented margarine products use 100% natural ingredients, ensuring high safety, suitable for everyone.

I very conflicted writing this review I personally have been using this brand for years but there has been rumors that is butter is not as healthy as it states to be. I don’t know if it is a conspiracy or the truth but would like to look more into this

This is great. I think its more creamy and light feeling. Its not as heavy as margarine. This would be good to use while cooking in the morning making things like eggs, toast and other little quick fixings. I would recommend this product and its affordable

We have used ICBINB for years, but recently we thought we had bought a bad tub of it. Nope, the next two tasted the same, greasy, bitter and gross. It has ruined recipes and we can't even use it on toast. I know they have changed the container but something has changed in the ingredients. Now searching for a new product because this is not appetizing.

What the heck has happened to the taste of ICB? It tastes horrible, it tastes like the plastic container that it is in. I thought a container I bought went bad and I threw a new container of ICB away, I brought a new one and it tasted the same. It is a horrible taste.I will no longer buy this product

I can't believe this is not butter I can't believe I just said that but for reals it's true it tastes exactly like it the texture and I feel the Melt I mean everything about it is butter says butter except for the fact that it's not butter LOL definitely going to repurchase for me and my family