This is the only butter I’ve ever used my whole 26 years on the planet and it’s never let me down. I don’t even realize I’m not actually eating butter. Either way it goes with everything I need it for and it last awhile if you use it right. I love it. I’ll never go anywhere else’s

60 calories with omega 3 and vegetable oil spread this butter I can’t believe it’s no butter it’s my favorite 0 carb. just Sodium 4% with vitamins is an awesome butter plus it’s gluten free. I enjoy in my daily regimen and works for me. Highly recommended it!!!

The name says it all, IT IS INCREDIBLE THAT IT IS NOT! It is that the flavor is the same but I consume it calmly knowing that it has many fewer calories and is much healthier for my body. Every morning he accompanies me and my family on our toasts with breakfast.

For a tub so small it's quite pricey but it's apparently alot more heart healthy than regular butter. It really does taste like butter and is a great substitute. I wouldn't purchase again but would recommend if someone was looking for an alternative.

Recently bought this spread because it’s cheaper than butter and remember it actually tasting like butter when we regularly bought it years ago. Something has definitely changed with its recipe because the flavor now is nothing like real butter. I used it on pancakes and it had a sour taste and thick consistency to it. I will pay the extra couple dollars for actual butter, thank you.

What the heck has happened to the taste of ICB? It tastes horrible, it tastes like the plastic container that it is in. I thought a container I bought went bad and I threw a new container of ICB away, I brought a new one and it tasted the same. It is a horrible taste.I will no longer buy this product

If I'm honest, I can believe this isn't butter. This particular spread isn't as bad as some out there, but it's not the best of the spreads. There is a very slight chemical taste to this one for me. I generally prefer butter anyway, but this spread just isn't as good in consistency or texture as some others. It is reasonably affordable which is good. I do find that there are a few other competitors that are a better cost however, so I wouldn't recommend this as a first option. It's not terrible, but it's not terrific. It's very middle of the road.

This is great. I think its more creamy and light feeling. Its not as heavy as margarine. This would be good to use while cooking in the morning making things like eggs, toast and other little quick fixings. I would recommend this product and its affordable

I love the taste of this butter. Although I don't often buy it because it is more expensive and we are on a budget. However you do get what you pay for and if you do want a good flavor I would recommend giving this a try. It is amazing for banana nut bread.

As far as soft margarine goes, the Original version of I Can't Believe It's Not Butter is as good as it gets.  It's easy to spread and tastes great. What more could you ask for? It's often cheaper than other brands too, which is what made me try it in the first place. For a smooth creamy spread that enhances food instead of overpowering it, this is my choice.