This a great spread to use for anything. It goes on absolutely smooth. The taste is similar to margarine (in my opinion) and I use it for everything. The price is good and I usually buy from Bjs so it’s a huge container which is great, considering it goes quick in my house. I would absolutely recommend and will continue to purchase this product as it is a staple in my household.

My favorite! I’d like to tell you that I choose this over and over for the amazing health benefits & while it is a better butter alternative...it’s the flavor for me! This creamy, dreamy, and easy spreading buttery goodness gets my vote time and time again! I Can't Believe It's Not Butter

This is the best butter that I have ever tasted. It has a rich creamy buttery taste that makes a great topping for toasted bread, pancakes, and baked potatoes. The possibilities are endless and this butter has a real rich taste. This is a must have for any one that loves butter.

I love adding this to bagel and toast. It is easy to spread, lots of flavour, and the perfect amount of saltiness. However, the price tends to be expensive for the amount of product we get. I am a repeat consumer and will buy again for sure, but would like to see an increase in size or decrease in cost!

Butter seems to be butter to me. I like to get the one with calcium. I don’t even know if that truly makes a difference or not. Honestly I don’t know why they have all the different versions. Any hoot, you can’t go wrong with this well known brand.

I saw the mixed reviews, but wanted to try it because tastebuds are very individual, and you never know what yours will like till you try it. I would say this is better than Benecol by far, but it definitely does not live up to its name. I really need to reduce saturated fats, so I need something other than butter and olive oil for those things (like toast) where you really need something reasonably butter-like. The Verdict: I can live with this. Does it taste like butter? Nope, not at all. Is it better than some of the other low-sat fat options? Yes, so far.

I can’t believe it’s not butter is my all time favorite and use on a daily basis. This is great with reducing your calorie intake and flavoring your favorite meals. I like the fact that it comes in such a durable container and is very well sealed the packaging is definitely on point. I normally buy this product at least three times during the month for household use. I would highly recommend this product over any leading brands of spreads.

This butter is really a great product!!! But it's not butter!! It sure tastes like butter! I have been using this for many years now. It is great for your health because you want to keep your cholesterol low and this helps. Great for cooking or just putting it on toast in the morning. It tastes great!!! 

This is my favorite brand of butter. I like that it's healthier than real butter. It has great taste and I enjoy cooking with it. I've baked with it, used it in a skillet to cook eggs, and on toast. I Can't Believe It's Not Butter The Original It is a bit pricey but it does last me a long time. I'll continue to use it anyway.

I love the taste of this butter. Although I don't often buy it because it is more expensive and we are on a budget. However you do get what you pay for and if you do want a good flavor I would recommend giving this a try. It is amazing for banana nut bread.