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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,279 ratings1,188 reviews
  1. 5 stars70% (897)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 51-60 of 1,188 reviews
Feb 20, 2026
GennessyC
5 out of 5 stars review

Versatile

[This review was collected as part of a promotion.] I used this butter on literally everything it's very versatile. Its components are easy to use and maintenance is easy as storing it in the fridge. For the size and lovely design it's worth every penny.

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Feb 10, 2026
jayjay1_7003
5 out of 5 stars review

Healthier and delicious

[This review was collected as part of a promotion.] This is a perfect alternative to bitter abs I'm we are officially going to switch in our household. It's soy and to spreads, it tastes great, and it's easy to find at the grocery store. I highly recommend

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Feb 17, 2026
MargaretS
5 out of 5 stars review

Good to use.

[This review was collected as part of a promotion.] Smooth. Tasty. Easy to dish in. And doesnt add a lot to food. My husband used it to make mashed potatoes. Pretty delicious. Definitely would use/buy again. And a little dish. Easy to put in my fridge.

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Feb 9, 2026
Niki N
4 out of 5 stars review

Has its own good taste

[This review was collected as part of a promotion.] Definitely love having this as an option when my butter is too cold to spread. We have a pet household, so leaving butter out can be too risky. While it's not completely comparable to butter, it does have a good taste to it that compliments my morning toast well. If you don't mind that it's not identical to butter, I'd say still give it a try!

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Mar 9, 2026
RasmaC
5 out of 5 stars review

I can believe it's not butter

[This review was collected as part of a promotion.] I can believe its not butter because i am not scream crying that my butt hurts and feeling like my insides are dying. In my house we regularly use the light one ane it been apart of one of my favorite comfort foods growing up, the food you go to when you feel like your world is falling apart, thats what this is for me. It melts better than butter if I am being totally honest. Its easy to close unlike butter. Its a superior product in my opinion.

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reply from Team Unbelievable

Thanks for sharing your experience and for having the spread as part of your home over the years. We appreciate you taking the time to leave a review. 💛

Feb 14, 2026
CrystalW
5 out of 5 stars review

Wonderful substitute for butter

[This review was collected as part of a promotion.] I haven't purchased ICBINB in a long time and now I don't know why! I love it! You'd never know it wasn't actually butter. It's creamy and spreads smoothly over anything. I will dedicate be purchasing it more often!

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Feb 16, 2026
AlaynaP
4 out of 5 stars review

Great substitute for butter

[This review was collected as part of a promotion.] This spread was very creamy and delicious. My picky child and husband didn't even realize it wasn't the usual butter! We will most likely not switch to this product though because I personally enjoy real butter more

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Feb 18, 2026
Kschlichter10
1 out of 5 stars review

Change is not always a good thing!

I have been using I Can't Believe it's Not Butter for as long as I remember. I don't know why the formula has changed, but it is AWFUL. Not a single person in my four person household will so much as touch it. I guess Country Crock is going to be getting a lot more business… very disappointed.

Review from icantbelieveitsnotbutter.com
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reply from Team Unbelievable

We appreciate you being a longtime fan - that truly means a lot! 💛 We’re sorry to hear this recent experience didn’t meet your expectations, especially after using it for so many years. Thank you for sharing your feedback with us.

Apr 8, 2026
MarkB
5 out of 5 stars review

I really can't believe it's not butter

[This review was collected as part of a promotion.] This was the very first time I've tried I can't believe it's not butter and it's worth it. It tastes like fresh butter without having to thaw out the stick. It stores easily in my cheese and dairy drawer. The shelf life is long and there is a lot of product for the price. It's texture always it be spread easily unlike butter. 8/10

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Mar 5, 2026
MalissaH
5 out of 5 stars review

Smooth and creamy

[This review was collected as part of a promotion.] My store didn't have the tub I can't believe it's not butter, so had to get the sticks. I use I can't believe it's not butter all the time. It is very smooth and creamy. Tastes just like butter. But better for you.

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