[This review was collected as part of a promotion.] This spread was very creamy and delicious. My picky child and husband didn't even realize it wasn't the usual butter! We will most likely not switch to this product though because I personally enjoy real butter more

[This review was collected as part of a promotion.] Based on the image you can tell this “butter” was well loved and used in completion. This made my family and I great pancakes, cornbread, and toast. It’s so light and flavorful! I used to like the spray, however I think I will resort to the spread.

[This review was collected as part of a promotion.] I have used I Can’t Believe It’s Not Butter spray, but I have never tried the spread. Tonight for dinner we had bread as a side and I used this product. It spread across my bread smoothly like butter and it honestly taste very similar to butter as well. I thought it was very good and I would definitely purchase this again when I run out.

[This review was collected as part of a promotion.] Honestly, this spread lives up to the hype. It’s smooth, creamy, and has a buttery taste that works great on toast, veggies, and even for light cooking. It melts nicely and doesn’t feel heavy or greasy. I also like that it’s easy to spread straight from the fridge. A solid, affordable alternative to butter that delivers on flavor and versatility.

[This review was collected as part of a promotion.] I haven’t used ICBINB since I was a kid, it hasn’t changed much over the years. It’s just as I remember. It has a buttery taste to it and easier to spread than cold butter. A bit healthier than real butter. But I don’t like cooking with it and it doesn’t melt the same. I would use this for toast so I don’t tear it to shreds when buttering it or for a sandwich. Otherwise I’ll still to real butter for flavor and taste. Decent overall tho if you’re trying to cut calories or want to get away from animal based products.

[This review was collected as part of a promotion.] I have enjoyed using this butter on my food. Texture is great/ love the design on the tub. Cooks well, the price is great - you find this brand at any local store. The ingredients are not bad! If you’re looking for a great butter this one is a great brand to try!

[This review was collected as part of a promotion.] This butter is pretty good. It comes out the container like scraping up butter. It melts very well on warm toast. It doesn't feel like a margarine style butter at all. For me it tasted creamy and a light butter taste not salty at all. Overall it was pretty good, works great as a spread and in recipes for biscuits too.

[This review was collected as part of a promotion.] The I Can’t Believe It’s Not Butter originally spread is a favorite for many for a reason. The thing I like the best is how spreadable it is. It’s easy to use on toast and bagels. It’s great for garlic bread too.

[This review was collected as part of a promotion.] This butter tastes so much like real butter it would pass a blind test. It’s creamy, soft texture is perfect right of the fridge, no waiting for a stick of butter to soften either. I love the convinience of a tub of butter also.

[This review was collected as part of a promotion.] The quality of ICBINB and usability is absolutely seamless. I used this product on dinner rolls as displayed in my picture. I love how buttery it tastes and I highly recommend it!. I can see myself replacing my usual brand for this product. BONUS: it's healthier.