[This review was collected as part of a promotion.] I received ICBINB Original Spread complimentary, from Influenster, to try the product and provide my honest opinion. The spread is very creamy, and it is soft and spreadable right out of the refrigerator. I have purchased this product in the past, but had not used it recently. We really liked the consistency of the product and that it stays fresh for a long time. The flavor is rich and buttery. The only drawback is that the buttery taste is slightly artificial, but it is lower in saturated fat than butter, which is a plus. I would purchase it again, based on the product’s flavor and texture.

[This review was collected as part of a promotion.] OMG!! This is really good. The creamy and buttery flavor really makes this one of the best out there. The design is just like the original. The price is right. It's not too small or too big. Definitely recommend the product.

[This review was collected as part of a promotion.] Although I much prefer real butter, this butter spread is a good alternative and is so silky smooth and creamy. The flavor is good and it's so easy to spread. I like the convenience of a butter alternative like this.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter! Original really lives up to its name. The taste is rich, creamy, and surprisingly close to real butter, making it perfect for toast, cooking, or baking. It spreads easily straight from the fridge and melts beautifully on warm foods. What I love most is that it delivers great flavor with added benefits—less saturated fat than dairy butter and fortified with vitamins A, D, E, and B12, plus Omega-3 ALA. It feels like a smart swap without sacrificing taste. If you’re looking for a heart-healthier alternative that still gives you that classic buttery flavor, this is an easy everyday staple to keep in the fridge.

Where's the other 15 oz's. This is what make me sick of this store. They have gotten out of hand with shrink inflation. The list of products they have shrink 15-20% for the same price is ridiculous. Starting to think this member ship is not worth it anymore. Sad

[This review was collected as part of a promotion.] I personally like dairy butter but this one is equally good in taste and has less fats and calories. Texture is smooth and can be easily used at room temperature. I’ve been using this brand butter for almost 2 yrs and really liked it. Goes well with all kinds of food items that needs toasting or sautéing. Thanks influenster for sending gift card for the product.

[This review was collected as part of a promotion.] I used this butter to make some fudge. It was so easy to use melts great and mixes very well. Love the creamy textuer it gave my fudge. It held up so well most likely will be useing this for bow on to bake with and its good on so many foods. This will for sure be in my fridge for bow on move over old butter i have a new more relaible better butter to use.

[This review was collected as part of a promotion.] I’m honestly not a big fan of I Can’t Believe It’s Not Butter Original Spread, but I still gave it a try. The texture was okay, but the flavor just didn’t do much for me compared to real butter. It melts fine and spreads easily, so it’s convenient, but the taste isn’t something I’d reach for again. I’m glad I tried it, though—it might work better for people who prefer lighter spreads.

[This review was collected as part of a promotion.] I received I Can’t Believe It’s Not Butter! Original Spread from Influenster for free in exchange for my honest review. I’ve never purchased this spread before because I didn’t think I would like it since it’s not butter. Let me tell you, while this isn’t butter and I won’t pretend that it tastes like butter because it doesn’t, this spread is still absolutely great! I was surprised how much I enjoyed this and my husband loves it! This spreads so easily right out of the fridge versus butter, which you literally have to soften in the microwave or on the counter at room temperature to spread remotely this easily. It has a yummy creamy flavor which I really like and was perfect to put on my cornbread. While I am a butter girl through and through, this has its time and place for sure and I will absolutely be keeping this in my fridge from now on!

[This review was collected as part of a promotion.] This is a perfect alternative to bitter abs I’m we are officially going to switch in our household. It’s soy and to spreads, it tastes great, and it’s easy to find at the grocery store. I highly recommend