We recently tried the new version of I can't believe it's not butter, it is terrible! The flavor tastes weird. We have eaten this butter for years. I don't think, I will ever buy it again. We just recently opened 1 and I still have 3 more left, they will probably will get thrown out!

[This review was collected as part of a promotion.] One of the best friends I've ever used when it comes to buttery toast and also using them on bagels. I love the flavor and also the way it makes the bread look at the fact that it's easy for you to get out of the container and you're not struggling makes things a lot better.

[This review was collected as part of a promotion.] I didn’t tell my family I got this product to review. So when I went to go use it for the first time I was surprised how little was left. I ask my mom and she seem to like, she couldn’t really tell a difference from our usually butter spread. I used it to make eggs and didn’t season it with salt or pepper. The eggs tasted good and didn’t need salt at all.

[This review was collected as part of a promotion.] ​5 stars. My toast is happy, my wrists aren't tired from trying to spread cold butter, and yes... I actually can't believe it's not butter. It’s smooth, creamy, and performs exactly how you want a spread to perform.

[This review was collected as part of a promotion.] I received a gift card to purchase I Can’t Believe It’s Not Butter Original Spread in exchange for my honest review. The spread has a yummy buttery flavor and it spreads well straight out of the fridge. The spread has a weird aftertaste of oil that I didn’t enjoy. I typically use butter in a stainless steel pan with no issues or sticking. I didn’t have the same results with ICBINB. My eggs stuck and they had the same weird aftertaste. My family didn’t complain, but I’ll find other uses anyway. It is a good alternative for that. I’d recommend you give it a try if you need a butter alternative

[This review was collected as part of a promotion.] We really like this. I can’t believe it’s not butter spread, especially when I make baked potatoes or my kids pasta with butter. It melts really well and it really does taste like the true thing. The container is easy to open and it does stay fresh pretty long. There are so many uses for this. The only thing I really never used before would be baking. I think it does have too much oil in it for something like that. We do go through a lot of butter and or spreads in our house, so it doesn’t last super long, but we definitely get the use out of it. It’s not overly salty, which I do love also.

[This review was collected as part of a promotion.] I received the I Can't Believe It's Not Butter spread for free from Influenster in exchange for my honest review. The butter was wonderful! It had a creamy flavor and tasted so good on cornbread. It is light and the calorie content isn't high at all. The packaging is premium and recognizable. It is my households spread of choice. It is definitely a household staple. I highly recommend it to others!

[This review was collected as part of a promotion.] Delicious buttery spread. I HATE hard butter. I want to be able to easily spread my butter on waffles, toast, etc add into my oatmeal, rice, potatoes. This goes on so smooth, right out of the fridge. A staple in my home forever and will always be.

[This review was collected as part of a promotion.] This spread was very creamy and delicious. My picky child and husband didn't even realize it wasn't the usual butter! We will most likely not switch to this product though because I personally enjoy real butter more

[This review was collected as part of a promotion.] I'm honestly not a big fan of I Can't Believe It's Not Butter Original Spread, but I still gave it a try. The texture was okay, but the flavor just didn't do much for me compared to real butter. It melts fine and spreads easily, so it's convenient, but the taste isn't something I'd reach for again. I'm glad I tried it, though—it might work better for people who prefer lighter spreads.