Just like butter

[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.

Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.

[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.

We have been using ICBINB for well over 20 years. The taste has changed slightly off and on over time, but it used to always be a solid go to and was reliable for cooking (replacing basic butter) for our needs. The change recently to a more creamy taste has been a huge change and we are going to look into other products. It does not mix well, was un needed (have a "creamy" version in addition to "original" would have been great), and is very overwhelming a flavor. I'm sorry to say but this is horrible now and no one in our household wants to buy it anymore. Additionally we certainly do not recommend the new taste to any of our friends or family anymore. The new design on the side of the containers are nice. That is all.

I purchased a new container of “I can't believe it's not butter”. It tastes terrible. I see where the ingredients have changed. I know I won't purchase this again. That was the only brand I bought

And sure enough a new recipe. It's not for the better. I think it now has a weird texture and after taste. I'm going to look for something else after all the years. Not worth the cost!

[This review was collected as part of a promotion.] Wow. I'm going to sound cliche here. But honestly, I couldn't believe this wasn't butter. It was easier to spread of course, but the taste was fuller than margarine and yet had the butter taste and texture you are accustomed to with butter. It wasn't overly expensive. You get a decent sized tub for why you pay for! Easy to use and easy to store. Overall, I'd vote yes for ease of use and taste. We made grilled cheese sammies (see pics) with it and the were super yummy. Great product!

We recently tried the new version of I can't believe it's not butter, it is terrible! The flavor tastes weird. We have eaten this butter for years. I don't think, I will ever buy it again. We just recently opened 1 and I still have 3 more left, they will probably will get thrown out!

[This review was collected as part of a promotion.] I received the I Can't Believe It's Not Butter spread for free from Influenster in exchange for my honest review. The butter was wonderful! It had a creamy flavor and tasted so good on cornbread. It is light and the calorie content isn't high at all. The packaging is premium and recognizable. It is my households spread of choice. It is definitely a household staple. I highly recommend it to others!