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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,280 ratings1,189 reviews
  1. 5 stars70% (898)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 11-20 of 1,189 reviews
Feb 7, 2026
Shelia
5 out of 5 stars review

Verified Purchase

Butter but real butter

Just like butter

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Apr 22, 2026
TheresaT
5 out of 5 stars review

Great alternative to butter.

[This review was collected as part of a promotion.] The margarine was so soft and delicious. It melted perfectly on my toast this morning. Absolutely perfect!! Love to use this as an alternative to butter, especially since I only like using sticks of butter.

Review from influenster.com
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Apr 24, 2026
Valeri
1 out of 5 stars review

no flavor

Why have this available when the original was awesome and was all we purchased? We only purchased this since the original was not in stock and thought it would be as good if not better. We were wrong. No flavor and will NEVER purchase again. Doesn't even taste like butter. Very dissapointed.

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

Thanks for letting us know this one didn't hit the mark for you. We appreciate you taking the time to share your thoughts.

Apr 29, 2026
TamdanN
4 out of 5 stars review

Great for cooking and baking

[This review was collected as part of a promotion.] This is the first time I used the plant-based butter. I loved that it doesn't contain cholesterol and hydrogenated oils yet provide enough of daily recommended of vitamins. I used it for all my cooking, baking, and spreading on my breads.

Review from influenster.com
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Nov 28, 2025
DBPDXNW
1 out of 5 stars review

Changed to over buttery flavor

We have been using ICBINB for well over 20 years. The taste has changed slightly off and on over time, but it used to always be a solid go to and was reliable for cooking (replacing basic butter) for our needs. The change recently to a more creamy taste has been a huge change and we are going to look into other products. It does not mix well, was un needed (have a "creamy" version in addition to "original" would have been great), and is very overwhelming a flavor. I'm sorry to say but this is horrible now and no one in our household wants to buy it anymore. Additionally we certainly do not recommend the new taste to any of our friends or family anymore. The new design on the side of the containers are nice. That is all.

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

We understand how disappointing this must feel, especially after relying on it for so many years for your household’s cooking needs. We appreciate you sharing your experience and perspective - your feedback is important to us 💛

May 30, 2026
Bonnie
1 out of 5 stars review

Taste is off from purchase before this one

I purchased a new container of “I can't believe it's not butter”. It tastes terrible. I see where the ingredients have changed. I know I won't purchase this again. That was the only brand I bought

Review from icantbelieveitsnotbutter.com
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reply from Team Unbelievable

Hearing that a longtime favorite missed the mark for you is disappointing, and we appreciate you sharing it openly.

Mar 31, 2026
Vonn
5 out of 5 stars review

Something tasted off with my latest purchase.

And sure enough a new recipe. It's not for the better. I think it now has a weird texture and after taste. I'm going to look for something else after all the years. Not worth the cost!

Review from icantbelieveitsnotbutter.com
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Feb 15, 2026
HannaN
5 out of 5 stars review

Is it not butter? You can't tell the difference.

[This review was collected as part of a promotion.] Wow. I'm going to sound cliche here. But honestly, I couldn't believe this wasn't butter. It was easier to spread of course, but the taste was fuller than margarine and yet had the butter taste and texture you are accustomed to with butter. It wasn't overly expensive. You get a decent sized tub for why you pay for! Easy to use and easy to store. Overall, I'd vote yes for ease of use and taste. We made grilled cheese sammies (see pics) with it and the were super yummy. Great product!

Review from influenster.com
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Mar 3, 2026
jackie
2 out of 5 stars review

Flavor

We recently tried the new version of I can't believe it's not butter, it is terrible! The flavor tastes weird. We have eaten this butter for years. I don't think, I will ever buy it again. We just recently opened 1 and I still have 3 more left, they will probably will get thrown out!

Review from icantbelieveitsnotbutter.com
Helpful?4MNA1WVHLG8815297760390
reply from Team Unbelievable

Thanks for sharing your feedback. We’re sorry to hear this experience didn’t meet your expectations. Your feedback is noted. 💛

Feb 7, 2026
David T
5 out of 5 stars review

Refrigerator Staple!

[This review was collected as part of a promotion.] I received the I Can't Believe It's Not Butter spread for free from Influenster in exchange for my honest review. The butter was wonderful! It had a creamy flavor and tasted so good on cornbread. It is light and the calorie content isn't high at all. The packaging is premium and recognizable. It is my households spread of choice. It is definitely a household staple. I highly recommend it to others!

Review from influenster.com
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