[This review was collected as part of a promotion.] I Can't Believe It Not Butter has been a staple in my house for years. It is a great way to enjoy food without all the additional calories of butter. I use it in all different kinds of food preparation. I will use it in cooking, on top of my morning waffles or buttering a roll for dinner. It has a great smooth texture that easily melts on top of warm food. Great solution for anyone looking for healthier alternatives.

[This review was collected as part of a promotion.] For health reasons, I prefer regular butter or beef tallow, but I do like how spreadable this product is. The packaging is easy to open and reseal, and it's easily portable for camping or other events.

[This review was collected as part of a promotion.] I can't believe its not butter has a buttery taste. It uses plant oils making it cholesterol-free. It spreads easily, melts smoothly, and works well for cooking, baking, or as a spread. The tub design is ergonomic and user-friendly, offering reliability and versatility for everyday use.

[This review was collected as part of a promotion.] I can't believe how much I love I Can't Believe It's Not Butter! I use it especially when cooking rice, and it adds a great flavor without being heavy. I really like that this margarine has good ingredients compared to others, and it melts perfectly. It's easy to use, versatile, and makes my meals taste better every time. Definitely a staple in my kitchen.

[This review was collected as part of a promotion.] I made plantain chips using salt, pepper and I Can't Believe it's Not Butter (15 ounce) in a frying pan for an afternoon snack. Overall, I ended up with 4.5 cups by using 2 extra large sized plantains. The ICBINB scoops out like soft ice cream. I was amazed at the effectiveness of this product and the price can't be beat.

[This review was collected as part of a promotion.] This is a great "butter" spread that looks and smells and tastes just like butter. The packaging is bright and easy to open. This size is perfect for most families and will last a long time. The power of choice for what you put into your body is easy when you have options like this product. I highly recommend this product.

[This review was collected as part of a promotion.] If I'm not using real butter, my choice is always I Can't Believe It's Not Butter because it tastes so close. It melts well and just is delicious. Other margarines have a strange color and smell in my opinion.

[This review was collected as part of a promotion.] Easy to spread which is nice as it's not as stiff as butter. I think this is a decent substitution to real butter but you can definitely tell a difference in taste. The price is reasonable and I could see myself buying this again if needing to cut out calories.

[This review was collected as part of a promotion.] I was so excited about getting this 🧈. I love this spread ever since I was a kid. It gets with my toast, bagels, and other uses. The consistency of the butter is amazing and the value of the butter is a good portion.

[This review was collected as part of a promotion.] This is probably the most popular butter substitute spread but not sure it's the best tasting. It's creamy and works well as a spread even though it tastes distinctively not real butter. I've never cooked with it so I can't say if it works with heat well. No cholesterol so may be a good choice for those looking for less saturated fat.