[This review was collected as part of a promotion.] This butter has such a creamy rich taste! I love that it's not actually butter because my son has dairy allergy and this makes cooking non diary so much easier. I love that it has easy to pronounce ingredients. I love that it has omega three which is good for my growing kids as well as myself. I would recommend.

[This review was collected as part of a promotion.] I grew up on butter and is now a staple in my own household. I was excited to try I cannot believe it's not butter because this is one I see a lot but never tried. While it's lighter than real dairy, it hits those salty notes perfectly, especially when melted over a warm piece of toast. The biggest win is definitely the convenience; unlike real butter, it's perfectly spreadable the second it leaves the fridge, so you'll never tear your bread again. Is it an exact replica of a stick of Kerrygold? No. But for an everyday spread that's easy to use and tastes genuinely good, it's a classic for a reason.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original really lives up to its name. The taste is rich, creamy, and surprisingly close to real butter, making it perfect for toast, cooking, or baking. It spreads easily straight from the fridge and melts beautifully on warm foods. What I love most is that it delivers great flavor with added benefits—less saturated fat than dairy butter and fortified with vitamins A, D, E, and B12, plus Omega-3 ALA. It feels like a smart swap without sacrificing taste. If you're looking for a heart-healthier alternative that still gives you that classic buttery flavor, this is an easy everyday staple to keep in the fridge.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! is a smooth, easy-to-spread alternative to real butter with a light buttery taste. It's lower in saturated fat and calories, making it a popular everyday option for toast and simple cooking, though it doesn't fully replace butter's richness in baking.

[This review was collected as part of a promotion.] Rich, creamy, and perfectly flavorful without all the guilt — this spread gives you that buttery goodness on toast, veggies, and everything in between. Smooth texture, great meltability, and zero compromise on taste make it a pantry must-have! Perfect for everyday cooking and unbeatable on morning toast 🥪✨.

[This review was collected as part of a promotion.] I grew up on margarine, but prefer butter. My brand growing up was different than this. This brand tastes way more like actual butter! I love that it is easy to spread and still tastes good; you don't have the oily taste of some spreads. The price is good compared to real butter spreads.

[This review was collected as part of a promotion.] I've always loved I can't believe it's not butter, since I was a little girl! It's a great option for topping your favorite foods. A little goes a long way and adds a lot of flavor. I honestly prefer it over butter as a spread, less so when I'm cooking. Great value, low in saturated fat. I'm not sure it's “healthy” but it's a perfectly fine addition in reasonable amounts.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is an outstanding choice for anyone looking for a vegan alternative without compromising on flavor. The moment you spread it on toast or melt it into a recipe, it perfectly mimics the rich, creamy taste of real butter but without any dairy. It's smooth, indulgent, and has that familiar buttery flavor that makes every bite satisfying, making it a great option for both everyday use and special recipes. What really sets it apart is how thoughtfully it's crafted as a vegan option. You get all the flavor and texture you love from traditional butter, but it's entirely plant based, which makes it a guilt free choice for those avoiding dairy. Whether you're cooking, baking, or just spreading it on bread, it's an easy way to enjoy that classic buttery taste without compromise.

[This review was collected as part of a promotion.] I just love this free I can't believe it is not butter from influenster. This spreadable original spread tastes just like butter. It's very soft and easy to spread on bread. I also like the resealable container and size that it comes in which is very convenient. This is worth the price and I will surely recommend this to family and friends.

[This review was collected as part of a promotion.] I will be so honest - I got this just because it was essentially free and who doesn't need a spare butter in the house? I will 100% be buying this from now on. It's so easy to spread and the consistency is perfect for toast, bagels, whatever. I had a recipe that needed softened butter and I forgot to set the stick of butter I needed out. This stuff is already soft by nature and made the perfect replacement. Consider me converted!