[This review was collected as part of a promotion.] The best alternative to butter, I used it to make quesadillas and each side of the quesadilla truly came so crispy because of that extremely creamy and I will say the value of the product is great as the tub is huge

[This review was collected as part of a promotion.] There's just something about buttered toast for breakfast. I don't buy this brand of butter regularly, well because it's just not in our price range honestly. But I can say, there's something about this specific ICBINB that just tastes so good! It is the creamy kind, but it's smooth and creamy, not like other fake butters. I could see myself purchasing this every so often though. It's like a craving in the morning for the past couple weeks lol.

[This review was collected as part of a promotion.] Smooth, delicious, creamy and buttery. That's I Can't Believe It's Not Butter! Spread it on anything you'd use butter. Prepare for how delicious it is. I love it on fresh sour dough bread or French bread. I've cooked with it. I've sautéed shrimp and pan fried fish with it. I've even melted it over popcorn. We always have a tub in our fridge butter compartment. It truly tastes like butter.

[This review was collected as part of a promotion.] I had to bake a fresh plait bread to go with this I Can’t Believe It’s Not Butter Original Spread. The way that it melted into the freshly baked bread was divine. My family and I could not stop eating slice after slice. The taste is so delicious and the texture is nice and smooth when taking out with a butter knife to spread.

[This review was collected as part of a promotion.] At first, I didn't think much about the name I Can't Believe It's Not Butter. After trying it, I completely understood why it's called that. It's incredibly creamy and flavorful, honestly better than some real butters I've had. I was shocked when I checked the ingredients and realized it actually isn't butter. It spreads perfectly and tastes amazing on my breakfast toast. Definitely a new favorite in my kitchen and something I'll be buying again.

[This review was collected as part of a promotion.] I received this I can’t believe It’s not Butter original spread for FREE from Influenster in exchange for my honest review. I love that this tastes like and looks like butter but it isn’t. It has polyunsaturated and Monounsaturated fats which are great for removing cholesterol. I like that this stays looking like butter and doesn’t melt away to a water type of butter on my toast. This soft tub butter is delicious. You must try.

[This review was collected as part of a promotion.] It spreads so easily straight from the refrigerator, it has a buttery, creamy taste that goes good on toast, vegetables, or whatever you choose. It just melts so easily. A great alternative to lite oil in cooking also.

[This review was collected as part of a promotion.] I've always loved I can't believe it's not butter, since I was a little girl! It's a great option for topping your favorite foods. A little goes a long way and adds a lot of flavor. I honestly prefer it over butter as a spread, less so when I'm cooking. Great value, low in saturated fat. I'm not sure it's “healthy” but it's a perfectly fine addition in reasonable amounts.

[This review was collected as part of a promotion.] I bought this butter today and have already tried it. I made delicious bread and butter bars. Very tasty. I liked the taste, texture. Large packaging and convenient that it comes with a lid. Affordable price for such a volume. I also never would have thought that this butter is not made from milk.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter will be a staple in my fridge. I love how versatile it is in adding to dishes and while cooking. The texture is smooth enough to scoop out directly from the fridge or spread on a slice of toast. The texture is smooth and the way I like it. With increasing grocery prices this spread is a cost effective way to add flavor to any dish. Highly recommend.