[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter really lives up to the name. It has a smooth, creamy texture with a rich, buttery flavor that works perfectly in so many ways. It melts beautifully and is amazing for cooking, especially in homemade mashed potatoes, giving them a creamy and flavorful finish. It’s also just as good kept simple as a spread for toast—easy to spread and delicious every time. Yummy and definitely a staple in my kitchen.

[This review was collected as part of a promotion.] The product is easy to spread and does mimic actual butter. It does have a buttery taste that isn't quite close enough to the real thing. I do like that it is made with healthy oils. It does well in cooking, such as using it in a skillet. While, I prefer real butter, overall this is a good substitute.

[This review was collected as part of a promotion.] I Can't Believe it's not Butter spread is delectable buttery spread that compliments bagels, toast, brioche buns and more. I find this buttery spread easy to spread and it doesn't tear up my bread like many other spreads. It's easy to transport as it comes in a nice plastic tub that keeps it sealed and fresh. It's rich in vitamins A, D, B12 and E. I trust I can't Believe it's not Butter to keep me and my family safe by providing a quality buttery spread. Thank you @Infleuenster and @ICan'tBelieveIt'sNotButter

[This review was collected as part of a promotion.] I've used it before, it's very fragrant and rich, and I use it regularly every week for cooking dishes like stir-fried asparagus, pasta, or corn dishes. The flavor is great, not too salty, my family loves it, and we always choose it.

[This review was collected as part of a promotion.] This butter has such a creamy rich taste! I love that it's not actually butter because my son has dairy allergy and this makes cooking non diary so much easier. I love that it has easy to pronounce ingredients. I love that it has omega three which is good for my growing kids as well as myself. I would recommend.

[This review was collected as part of a promotion.] I used I Can't Believe It's Not Butter! on my pancakes and I really liked it. It melted right away and gave my pancakes a nice buttery flavor. It spreads easily and it didn't feel greasy or heavy. It tastes very close to real butter, and I like that it's a lighter option. You can tell it's not exactly the same as real butter, but it's close enough that I'd keep using it. For everyday meals like breakfast, it works great.

[This review was collected as part of a promotion.] Love this product! The design is great and I love the smaller container they offer so it fits better in the Fridge. The packaging is durable and isn't flimsy, so it's easy for my toddler to grab. I love it for multi things but especially pancakes.

[This review was collected as part of a promotion.] I've always loved I can't believe it's not butter, since I was a little girl! It's a great option for topping your favorite foods. A little goes a long way and adds a lot of flavor. I honestly prefer it over butter as a spread, less so when I'm cooking. Great value, low in saturated fat. I'm not sure it's “healthy” but it's a perfectly fine addition in reasonable amounts.

[This review was collected as part of a promotion.] This was my first time trying I Can't Believe It's Not Butter. I use a store brand vegetable spread, and I was quite surprised at how much more like butter this spread is. It smells like butter, spreads like butter, melts like butter, and even tastes like butter. It is aptly named. It made the garlic bread that I made with dinner even more delicious.

[This review was collected as part of a promotion.] At first, I didn't think much about the name I Can't Believe It's Not Butter. After trying it, I completely understood why it's called that. It's incredibly creamy and flavorful, honestly better than some real butters I've had. I was shocked when I checked the ingredients and realized it actually isn't butter. It spreads perfectly and tastes amazing on my breakfast toast. Definitely a new favorite in my kitchen and something I'll be buying again.