[This review was collected as part of a promotion.] The I Can’t Believe it’s not Butter original spread looks like butter, cooks like butter, and tastes like butter. The texture was smooth and easy to scoop to use. The design and plots were eye catching and simple. I do recommend using this as a butter alternative.

[This review was collected as part of a promotion.] Easy to spread on your breads and whatever else you want to use it on or in. It tastes very close to butter and is really creamy too I've used it in cookie recipes and grilled cheese and on banana nut bread too.

[This review was collected as part of a promotion.] I don't usually use a butter spread instead of regular butter but I had a few holiday recipes that this was perfect for! I used it for some cinnamon rolls and some cookies and everything turned out perfectly!

[This review was collected as part of a promotion.] I loved this product. I feel like it has a great buttery flavor. I love that there are so many vitamins and nutrients added to this product to make it more beneficial. It is creamy and very delicious. It can be used to top off toast, cook meats in, or add to something like pasta or potatoes. It is very versatile with great flavor. I would recommend to others.

[This review was collected as part of a promotion.] I literally can't believe it's not butter! This is a delicious butter substitute. It has a yummy buttery flavor and is easy to spread (which is super important to me). The price is definitely fair for what you get and I love the airtight container that makes accessing it super easy! There will always be a spot for this in my refrigerator!

[This review was collected as part of a promotion.] Yummy! This butter is packaged in an easy to use container which makes setup and cleanup so easy! No assembly required, you just pop open the lid and spread this butter on all your treats! Very delicious and creamy. I will definitely buy this again as I forgot how good their products are!

[This review was collected as part of a promotion.] I absolutely loved trying I Can't Believe It's Not Butter Original Spread, and I was honestly impressed from the first moment I used it in my cooking. I got to try it for free for my honest review, and it truly exceeded my expectations. I used it while making butter garlic chicken and creamy mashed potatoes, and it melted beautifully, coating the chicken with rich, buttery flavor while helping the garlic bloom perfectly without burning. The mashed potatoes came out incredibly smooth, fluffy, and flavorful, with that classic buttery taste everyone loves. What I appreciated most is how versatile it is it performed just like traditional butter in cooking, adding depth and richness, but with a lighter feel. It enhanced every bite of the meal and made everything taste comforting and homemade. This spread has definitely earned a permanent spot in my kitchen, and I'll be reaching for it again for both everyday meals and special recipes.

[This review was collected as part of a promotion.] Used this to make some garlic butter tuna sliders and it was a hit. I love the fact that it’s not extremely salty and it takes well to heat. Love the fact it’s not a table of contents for ingredients and all the ingredients are things you can pronounce . Definitely a keeper

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a high quality great tasting spread. Easy to use and incorporate into your daily life. Love the easy container to access the spread and it goes on simply and smoothly every time.

[This review was collected as part of a promotion.] Consistency of butter and cooks just as great. I used the “Not Butter” to sear your chicken thighs. I like that there was no learning curve to smoke temps or with the exchange of heat from butter to this alternative. I began by using the butter between low and medium heat with the butter burning at further higher temps. Like butter the flavor worked as a compliment to the dish without an unfamiliar texture or aftertaste. Overall, I enjoyed using the “Not Butter” and will continue to use as an alternative.