[This review was collected as part of a promotion.] I honestly can't believe how good I Can't Believe It's Not Butter tastes for a butter alternative. It has a smooth, creamy texture that spreads easily straight from the fridge and melts nicely on toast, vegetables, and warm dishes without leaving a greasy aftertaste. The flavor is rich and buttery enough that I don't miss the real butter taste, especially for everyday use like cooking eggs, sautéing veggies, or topping popcorn. I also appreciate that it's lower in saturated fat than traditional butter, which makes it feel like a smarter choice without sacrificing taste. For anyone looking for a reliable, affordable butter substitute that actually delivers on flavor, this one consistently hits the mark.

[This review was collected as part of a promotion.] I am really impressed with how much it does taste like real butter and although I still prefer real butter it's a great healthier alternative. It's delicious on bagels and toast and easy to spread. The container is well made, reusable, and long lasting.

[This review was collected as part of a promotion.] I like this spread. I use it to make toast. It's very easy to spread with a knife. It's a little more yellow than I'm used to, but that's ok. It tastes great. It melts well. Overall, I recommend it.

[This review was collected as part of a promotion.] This spread is so easy to use. It's soft straight out of the fridge. Spreads well on my pancakes or grilled cheese. It's delicious on Hawaiian rolls. This certainly helps if you're counting calories or watching fat content. The package seems like it will last a while.

[This review was collected as part of a promotion.] OMG!! This is really good. The creamy and buttery flavor really makes this one of the best out there. The design is just like the original. The price is right. It's not too small or too big. Definitely recommend the product.

[This review was collected as part of a promotion.] I haven't used ICBINB since I was a kid, it hasn't changed much over the years. It's just as I remember. It has a buttery taste to it and easier to spread than cold butter. A bit healthier than real butter. But I don't like cooking with it and it doesn't melt the same. I would use this for toast so I don't tear it to shreds when buttering it or for a sandwich. Otherwise I'll still to real butter for flavor and taste. Decent overall tho if you're trying to cut calories or want to get away from animal based products.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a staple in my kitchen! It tastes great and has a smooth, buttery flavor that works perfectly for so many things. I use it for cooking, baking, sautéing, and spreading on toast or veggies. It melts well and adds just the right amount of flavor without being overpowering. Super versatile and delicious—highly recommend!

[This review was collected as part of a promotion.] I tried this buttery spread with an open mind. I did like the taste and how easy it spreads. But looking at the ingredient list made me not want to buy it again. Soybean and palm oil are not among the oils I want to consume.

[This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. I can't believe I haven't tried this before now! It's got a very pleasant butter taste and it's easy to get out of the tub. I am a sucker for the expensive butter bars but I like have a tub of margarine/butter as well for easy spreading and all ready rich dishes. It is a good addition to my fridge and I can't wait to keep using it. Will definitely repurchase.

[This review was collected as part of a promotion.] I received this as a complimentary free sample from Influenster for my fair and honest opinion. And as it stated you would not believe it's not butter. Unless butter is all that you use then you can taste the difference! Over all… I like it. Also, it's great for making fried potatoes. Mmmm!