[This review was collected as part of a promotion.] I can't believe it's not butter is my all time favorite butter alternative it's creamy easy to spread and taste fantastic in my opinion even better than real butter I highly recommend this product you can't go wrong

[This review was collected as part of a promotion.] I use I Can't Believe It's Not Butter on everything. It spreads easily. It tastes great. It's a good price. I use it on veggies, bread, in recipes. I even like the shape of the packaging because it fits well in the fridge.

[This review was collected as part of a promotion.] I never had this brand of butter, I heard this brand on TV and I really thought, it was an interesting brand. Just because of the name " I can't believe it's not butter" especially when the ads came out for this brand, it intrigued me a little bit more. I used as much as possible for this review because the smell of butter always warms up my heart. It makes me feel at home especially when it's been used as a cooking ingredient or a condiment for a snack. The butter spreads really well, the bread slice wasn't doing its best and all I needed was just the butter for it to feel like a fulfilling snack. I loved the color of the butter it is a warm yellow, that doesn't look artificial and the butter melts easily into the palate, it didn't taste greasy, which is what it is supposed to do. I like the package of the butter it's a good size and it is also sturdy for multiple uses

[This review was collected as part of a promotion.] I love I can't Believe it's not butter it's an affordable choice and also guilt-free for when you don't want to use real butter honestly can't tell the difference between real butter and this product it's very affordable and it's a staple in my household.

[This review was collected as part of a promotion.] I love the butter and that it has added vitamins, I use it to make my sausages in the stove top. I also used it to make garlic butter. It's easy to open and very soft, easy to dig into. I love how convent it is and how the top is easy to come off but it can also close back up.

[This review was collected as part of a promotion.] I used this to fry some sweet potatoes with some salt and pepper and this butter was a lot richer and creamier than the kind I've been using. It fried the potatoes up nicely and gave it a nice flavor as well! Just with this butter, salt and pepper, the potatoes were delicious!

[This review was collected as part of a promotion.] I love using I Can't Believe its not butter. Great for a variety of different things but I do mostly use it on bread, toast, pancakes etc. Super easy to use and tastes great. You really wouldn't believe its not actual butter. I personally find it a little less heavy than real butter. Overall I will repurchase and use.

[This review was collected as part of a promotion.] This is a solid choice if you're looking to reduce saturated fat or want a spreadable butter alternative that tastes good. It won't fully replace real butter for flavor purists, but for daily use, it does the job well, The flavor is surprisingly close to butter, especially when used on toast, vegetables, or melted over foods. While it doesn't have the rich depth of real butter, it's pleasant and familiar, making it an easy swap for everyday use. It spreads very easily straight from the fridge, which is a big plus. It works well for sautéing and light cooking, but it's not ideal for baking where real butter's fat content and structure matter more.

[This review was collected as part of a promotion.] I personally like dairy butter but this one is equally good in taste and has less fats and calories. Texture is smooth and can be easily used at room temperature. I've been using this brand butter for almost 2 yrs and really liked it. Goes well with all kinds of food items that needs toasting or sautéing. Thanks influenster for sending gift card for the product.

[This review was collected as part of a promotion.] This is absolutely amazing butter spread. The texture is smooth and rich tasting. I love this smell it's a fresh Buttery smell. It's very good for people to have healthy food on diet. People who need low sodium foods so butter is pretty good low sodium but watch out what you eat. A product that is true to its claim. I will continue to purchase again.