[This review was collected as part of a promotion.] This product Taste of resembles butter it's a great butter alternative I used it to fry my eggs and I noticed it doesn't burn as fast as butter have the great taste and cheaper than butter and that's calories than butter I don't quite pleased with this product it's very creamy and smooth

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original Spread is smooth, creamy, and easy to use straight from the fridge. It spreads evenly on toast without tearing the bread and melts nicely on warm foods like vegetables or pancakes. The texture is light and consistent, and it gives foods a buttery look and flavor without being too heavy. I like how convenient it is for everyday cooking, baking, and quick meals. It's a reliable staple to keep on hand.

[This review was collected as part of a promotion.] I usually have a tub of ICBINB in my fridge for convenience. It's nice to have on hand for an inexpensive, spreadable buttery taste. I do keep a softened bit of butter in a crockery, but the butter I like is so expensive lately. The I Can't Believe it's not Butter costs less, gives a good taste and spreads easily. I like to put it on these mini croissants, but I also like to spread it on just plain toast. While it doesn't replace the taste of butter, it is a good replacement for non-baking uses. I can taste the oil in it, and I am appalled that the ingredients listed start with “ Water, Good Oils…” That should be illegal. The ingredients need to be scientifically named and absolutely not have a subjective description. The tub is easy to open but does keep the spread fresh. There are logos and ads and links all over it and I wish they'd pare it down. It'd be nice to not have a pile of advertising all over my products. It looks trashy. Overall, there is room for improvement here, but it is a staple for a quick and tasty spread.

[This review was collected as part of a promotion.] This spread is so easy to use. It's soft straight out of the fridge. Spreads well on my pancakes or grilled cheese. It's delicious on Hawaiian rolls. This certainly helps if you're counting calories or watching fat content. The package seems like it will last a while.

[This review was collected as part of a promotion.] Easy to spread which is nice as it's not as stiff as butter. I think this is a decent substitution to real butter but you can definitely tell a difference in taste. The price is reasonable and I could see myself buying this again if needing to cut out calories.

[This review was collected as part of a promotion.] Honestly, this spread lives up to the hype. It's smooth, creamy, and has a buttery taste that works great on toast, veggies, and even for light cooking. It melts nicely and doesn't feel heavy or greasy. I also like that it's easy to spread straight from the fridge. A solid, affordable alternative to butter that delivers on flavor and versatility.

[This review was collected as part of a promotion.] This butter is incredibly smooth and very easy to spread. The taste is rich and delicious, making every bite enjoyable. It comes in a medium-sized tub, which is perfect for daily use and easily lasts about a week.My younger son really liked it, which says a lot because he’s quite picky with food. It makes a great start to the day when paired with fresh bread or toast. Overall, it’s not just butter,it adds comfort, taste, and simplicity to everyday meal

[This review was collected as part of a promotion.] After trying I Can't believe it's not butter, my view of butter alternatives has expanded. While I enjoy the taste of real butter, often it's not as easy to get that spreadable consistency from my stick of butter. I liked that ICBINB gives a healthful alternative to butter in this creamy spread, made of good oils and vitamins. ICBINB spreads and melts into my toasted bagel with ease and tasted close to butter without compromising the creamy texture which I like. Overall, I was pleased to see that ICBINB contains good stuff (Omega -3 ALA, rich in Vitamins A, C, E, and B12) that spreads with ease and is a healthful butter alternative.

[This review was collected as part of a promotion.] I Can't Believe it's not Butter spread is delectable buttery spread that compliments bagels, toast, brioche buns and more. I find this buttery spread easy to spread and it doesn't tear up my bread like many other spreads. It's easy to transport as it comes in a nice plastic tub that keeps it sealed and fresh. It's rich in vitamins A, D, B12 and E. I trust I can't Believe it's not Butter to keep me and my family safe by providing a quality buttery spread. Thank you @Infleuenster and @ICan'tBelieveIt'sNotButter

[This review was collected as part of a promotion.] I used to use margarine as a kid, but changed to butter when I became an adult. I havent had margarine in many years. I tried this on toast, and also tried my normal butter on a different piece of toast. Pros: -straight out of the fridge, it is much easier to spread than normal butter. -It doesnt have any chemical taste, which i have experienced in some margarine. Cons: - It tasted less "buttery". Im not sure how else to explain it. It was a subtle butter taste, rather than I had buttered my toast. It wasnt a huge difference, but back to back i could taste it. In all honesty, I still prefer butter to margarine, but this brand would definitely be a good alternative for those who would want it.