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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,279 ratings1,188 reviews
  1. 5 stars70% (897)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 131-140 of 1,188 reviews
Feb 2, 2026
mascarabandit_8871
5 out of 5 stars review

Can't believe it's not better….

[This review was collected as part of a promotion.] I was excited to try this and it was a hit! I feel like it's creamier than your typical butters so it's easier to spread on bread or toast. It tastes great. I also like the container as it it's easier for storage and keeps the product fresh.

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Jan 14, 2026
pricanbabe_5469
5 out of 5 stars review

Great.

[This review was collected as part of a promotion.] The buttery spread is delicious, with one noting it enhances every bite with its buttery goodness, and i appreciate its spreadability, it stays spreadable straight from the fridge. It has a creamy texture and cooking performance, working well in various recipes including pancakes, and it's good value for your money.

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Dec 31, 2025
ifucanaffordme_762
5 out of 5 stars review

Delicious!

[This review was collected as part of a promotion.] Yummy! This butter is packaged in an easy to use container which makes setup and cleanup so easy! No assembly required, you just pop open the lid and spread this butter on all your treats! Very delicious and creamy. I will definitely buy this again as I forgot how good their products are!

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Dec 23, 2025
kimberleyc46_969
4 out of 5 stars review

Good

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

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Dec 24, 2025
lyndsid1_639
5 out of 5 stars review

Tasty buttery spread!

[This review was collected as part of a promotion.] This buttery spread is delicious and great for cooking! It is super easy to remove from the container in the desired amount and it is easy to spread onto bread/crackers. The container is great for keeping the spread fresh in the refrigerator. The spread melts well over heat. I have used it for sauteeing/basting and it has worked great. The flavor holds up well and my whole family enjoys it!

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Dec 30, 2025
crisv31_5703
5 out of 5 stars review

Light, buttery and I can't believe it's not butter

[This review was collected as part of a promotion.] I received this product in exchange for my review, and I'm happy to share my thoughts because I really enjoy eating it. The texture is similar to whipped butter, making it very light and easy to spread. It tastes very similar to real butter, with a rich, creamy flavor, and I especially enjoy using it on toast and bagels. I also like that it has less fat than real butter, making it a great alternative for everyday use. The tub is easy to open, and I actually prefer it over butter in paper because it's more convenient and keeps the spread soft and ready to use. Overall, I'd recommend this for anyone who wants a lighter, convenient alternative to butter without sacrificing flavor.

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reply from Team Unbelievable

Pretty unbelievable how light and easy it is to spread, right? 😄 We’re glad you enjoyed the texture, creamy flavor, and convenience for everyday favorites like toast and bagels. Thanks for sharing 💛

Jan 11, 2026
neelaml_3531
5 out of 5 stars review

Perfect for toast for breakfast and anything else

[This review was collected as part of a promotion.] I used this for toast and it spreads like a dream! It being in a tub is ideal for storing and keeping in the fridge. I would absolutely buy this again for the price and quantity. I love that I don't have to let it sit out to soften and it's ready to use immediately.

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Jan 28, 2026
mytmouse_7778
4 out of 5 stars review

Easy

[This review was collected as part of a promotion.] This spread is so easy to use. It's soft straight out of the fridge. Spreads well on my pancakes or grilled cheese. It's delicious on Hawaiian rolls. This certainly helps if you're counting calories or watching fat content. The package seems like it will last a while.

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Dec 18, 2025
tinkan1_5133
5 out of 5 stars review

I can't believe it's not butter

[This review was collected as part of a promotion.] It's great as a spread on bread, bagels, or crackers and works fine for light cooking, sautéing, or finishing vegetables. For baking, although it can be used, it won't perform exactly like butter—baked goods made with this spread tend to brown less and have slightly different textures because of its higher water and lower milk-fat content

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Dec 20, 2025
ruth72_8277
4 out of 5 stars review

Not butter

[This review was collected as part of a promotion.] This is probably the most popular butter substitute spread but not sure it's the best tasting. It's creamy and works well as a spread even though it tastes distinctively not real butter. I've never cooked with it so I can't say if it works with heat well. No cholesterol so may be a good choice for those looking for less saturated fat.

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