we have been using this product *the original* for years and never thought about the packaging when I bought the latest tub. YUCK was the reaction I had when I put it on bread or crackers. Somethings different. Even smelled different. First i thought maybe, for some reason, had turned bad so I bought another. SAME flavor and smell. I will go back to using real butter. I think it's just awful now.

[This review was collected as part of a promotion.] I received this complimentary product in exchange for my honest opinion on Influenster. This is a nice butter substitute that's great for cooking, or melted on vegetables or spread on rolls/bread. It has a very good flavor and smooth texture. I will use it to alternate with butter.

[This review was collected as part of a promotion.] The I Can't Believe It's Not Butter originally spread is a favorite for many for a reason. The thing I like the best is how spreadable it is. It's easy to use on toast and bagels. It's great for garlic bread too.

[This review was collected as part of a promotion.] So this is actually not butter but has other vegetable oils in this spread and it's perfect for cooking chicken like I did here to add to my Alfredo pasta and also added to the vegetables. Good amount for the price!!🫶🏼 will repurchase ❤️

[This review was collected as part of a promotion.] This was surprisingly delicious! I wasn't sure what I'd taste for something that isn't butter acking like butter. This delicious buttery flavor was a pleasant surprise that left me reaching for more. It's easy to spread after just a few short minutes outside of the refrigerator. The soft yellow color and creamy texture is sure to fool the most particular butter fans.

[This review was collected as part of a promotion.] ICBINB US comes in a nice plastic container that can be stored easily in the refrigerator. Is easy to use and you get a lot of product. The “butter” taste is great. The ingredients include: water, soybean oil, palm kernel oil, palm oil, salt, lecithin (soy), natural flavors, lactic acid, vitamins (E, D2, A, B12), beta carotene (color).

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! spreads easily and gives a buttery flavor with fewer calories than real butter. It's great on toast or veggies, though the taste isn't as rich as real butter. A solid choice if you want a lighter alternative

[This review was collected as part of a promotion.] Coming from someone who has used real butter my entire life, I was pleasantly surprised by I can't believe it's not butter spread. I have been using it for a few weeks and have tried it every way I would use real butter. It tastes good, spreads easily and melts really nicely. I also like the fact that it is spreadable right out of the refrigerator. Another plus is you can't beat the price for the amount you get.

[This review was collected as part of a promotion.] This butter tastes so much like real butter it would pass a blind test. It's creamy, soft texture is perfect right of the fridge, no waiting for a stick of butter to soften either. I love the convinience of a tub of butter also.

[This review was collected as part of a promotion.] In my house, we mainly use butter for pan frying and buttering breads. I have seen I can't Belive it's not Butter! before but never tried it until now. I like that this has less saturated fat and calories than butter. Eventhough this is not made from milk like regular butter, I think it tastes EXACTLY like regular butter. I could not tell the difference between my buttered bread with regular butter and I can't Believe it's not Butter. It did really well in pan frying our eggs without them sticking. I could still see the little bubbles even after a time cooking. I think I am going to switch to this!!