[This review was collected as part of a promotion.] This buttery spread has a smooth, creamy texture and a rich flavor that tastes surprisingly close to real butter. It spreads easily straight from the fridge, making it super convenient for toast and cooking. A great option if you want buttery taste with added vitamins.

[This review was collected as part of a promotion.] This is our family's go to butter! We love this it's very favorable and easily spreads on bread and melts great. It's also has vitamins A, D, E, B12, and Omega-3 which are all good for you. Definitely recommend this to anyone

[This review was collected as part of a promotion.] I was asked by Influenster to share my honest opinion on I Can't Believe It's Not Butter, and tbh- it's really tasty! I love using it as a topping on so many foods, but it's especially delicious on hot sweet potatoes fresh out of the oven. It melts perfectly and adds an extra layer of flavor that makes simple dishes feel more indulgent. I didn't give it a full five stars only because it does contain some extra ingredients that aren't as clean as simple butter. That said, for flavor and versatility, it's definitely a yummy option to keep on hand.

[This review was collected as part of a promotion.] The best alternative to butter, I used it to make quesadillas and each side of the quesadilla truly came so crispy because of that extremely creamy and I will say the value of the product is great as the tub is huge

[This review was collected as part of a promotion.] This butter is pretty good. It comes out the container like scraping up butter. It melts very well on warm toast. It doesn't feel like a margarine style butter at all. For me it tasted creamy and a light butter taste not salty at all. Overall it was pretty good, works great as a spread and in recipes for biscuits too.

[This review was collected as part of a promotion.] This original spread is easily spreadable, and has a very subtle flavor. It's has a little less flavor that actual butter, but I'm also used to only eating salted butter. This original spread also melts really nicely. I've eaten it on banana bread, toast, pancakes, and mixed into jasmine rice. It's a great butter substitute, although I have not tried using it with baking, but I generally don't look to spreads like this for baking.

[This review was collected as part of a promotion.] Wow this is so creamy! It has such a rich, flavorful taste and I love the smooth texture. It does actually taste like butter. The ingredients are noticeably high quality, which is surprising for the cost. This great product is super affordable and I find it to be much more enjoyable than the margarine sticks. I would absolutely buy this again. If you have not tried this yet, it's a must!

[This review was collected as part of a promotion.] This spread works great in so many ways. I like to use it on pancakes, waffles, on toast, grilled cheese, in corn, and more! It spreads like any other oil spread. It tastes like other brands. I can't tell it doesn't have all of the calories. I've used the spray, but the spread is easier to use on certain items. You can get a more consistent coverage. I'd buy this the next time I'm needing more.

[This review was collected as part of a promotion.] So this is actually not butter but has other vegetable oils in this spread and it's perfect for cooking chicken like I did here to add to my Alfredo pasta and also added to the vegetables. Good amount for the price!!🫶🏼 will repurchase ❤️

[This review was collected as part of a promotion.] After trying I Can't believe it's not butter, my view of butter alternatives has expanded. While I enjoy the taste of real butter, often it's not as easy to get that spreadable consistency from my stick of butter. I liked that ICBINB gives a healthful alternative to butter in this creamy spread, made of good oils and vitamins. ICBINB spreads and melts into my toasted bagel with ease and tasted close to butter without compromising the creamy texture which I like. Overall, I was pleased to see that ICBINB contains good stuff (Omega -3 ALA, rich in Vitamins A, C, E, and B12) that spreads with ease and is a healthful butter alternative.