[This review was collected as part of a promotion.] This is our family's go to butter! We love this it's very favorable and easily spreads on bread and melts great. It's also has vitamins A, D, E, B12, and Omega-3 which are all good for you. Definitely recommend this to anyone

[This review was collected as part of a promotion.] Taste is smooth and balance. feel pure like butter . creamy texture and Easy to use all the time . durable packing. Good size of the tub . Good to use every day . taster and texture both are good . fit well on its name I can't believe this is not butter...

[This review was collected as part of a promotion.] A Christmas morning staple! Buttered croissants. The I can't believe it's not butter original has a smooth, creamy texture that spreads easily straight from the fridge. The flavor is mild and buttery, making it a good option for toast, veggies, and simple cooking. It melts well and adds moisture without being too heavy. While it doesn't taste exactly like real butter, it's a convenient, budget-friendly alternative that works well for everyday use.

[This review was collected as part of a promotion.] There's just something about buttered toast for breakfast. I don't buy this brand of butter regularly, well because it's just not in our price range honestly. But I can say, there's something about this specific ICBINB that just tastes so good! It is the creamy kind, but it's smooth and creamy, not like other fake butters. I could see myself purchasing this every so often though. It's like a craving in the morning for the past couple weeks lol.

[This review was collected as part of a promotion.] I use this butter all the time. It's great tasting and great for everything I cook with the requires butter. The value is perfect it's very affordable for anyone. Great packaging it definitely stands out. Highly recommend

[This review was collected as part of a promotion.] It is amazing how it spreads so easily and quickly with a soft consistency it tastes so delicious with my pancakes! I also added some to when I was cocking the pancakes for a little extra moisture and it works really well so it is a perfect texture and a great way to substitute it for butter!

[This review was collected as part of a promotion.] So I don't mind this for fake butter. I am a real butter fan and will probably return to using real butter when this is gone... because honestly real butter is healthier for you and your body knows how to process it better, but taste wise this isn't bad. The price isn't horrible, and if someone has an issue with actual butter then this is not a bad substitute. If I were not such a stickler for real ingredients, and I haven't always been, then this would be a staple product in my refrigerator. I day this because once upon a time it was my preferred brand.

[This review was collected as part of a promotion.] I Love the I Can't Believe It's NOT Butter Original Spread. It has a smooth. Creamy texture. And a really great buttery taste. It's great to spread on toast, make grilled cheese and it's even good to use when cooking other foods. It's also Lower in saturated fat and contains no trans fats, making it a heart-friendlier choice for some.

[This review was collected as part of a promotion.] Consistency of butter and cooks just as great. I used the “Not Butter” to sear your chicken thighs. I like that there was no learning curve to smoke temps or with the exchange of heat from butter to this alternative. I began by using the butter between low and medium heat with the butter burning at further higher temps. Like butter the flavor worked as a compliment to the dish without an unfamiliar texture or aftertaste. Overall, I enjoyed using the “Not Butter” and will continue to use as an alternative.

[This review was collected as part of a promotion.] This product spread easily on my cornbread. I love the taste, and the ingredients that it is made of. It provided that buttery taste without all fatty oils. It is a great alternative to real butter.