After trying out other Tempur-pedic pillows at a Mattress Firm store, I decided this was my favorite. It has a neutral loft that is not convex, and therefore did not aggravate my neck and shoulder pain. I've been trying to cure some spinal alignment issues these past months. I had purchased an Ecoden neck pillow weeks before, but it doesn't have the heft, breathability, nor loft of this pillow. My neck and shoulders like this pillow at the moment I tried it. I bought two of these during a BOGO promotion for my elderly parents. They immediately loved the pillows and tossed out their old ones the next morning. This might honestly be better than cervical or neck pillows for a certain subset of people, depending on your neck and shoulders shape, and where your pain and alignment issues are. It's this logic that's leading me to buy this pillow for myself today, and toss out the cervical pillow I purchased from Ecoden. Pillows are highly individual. If you can make it to store and try the different models, I would encourage that first. If you find something you like, it's nice to support the store, even if it's a bit pricier than online. Last not least, online prices for Tempur pillows seem to constantly fluctuate, so keep monitoring for a better price. My entire family converted to Tempur pillows this year, thanks to my brother, who's been a loyalist for far longer. I've tried pillows of different materials and loft over the years, such as down, polyester, wool, cotton, and buckwheat, but I have to give it to Tempur-pedic. They're probably the gold standard for what most people need. I'm not rich, but I know sleep and health are important, especially in these times. I recently suffered insomnia. Borrowing my brothers' old Tempur pillow truly helped. If you're on the fence, I hope you'll consider this investment for yourself.

[This review was collected as part of a promotion.] I wanted to love this pillow, but I have been waking up with neck pain every morning and it goes on into the day. I have a bad back so maybe that has something to do with it. It is firm and soft at the same time and I'm thinking I need a firmer one.

[This review was collected as part of a promotion.] At first the pillow seems odd, it's rather heavy, no fluffing needed, and on the flatter side. I'm used to a down feather pillow so the TEMPUR-Cloud Pillow is a change. While my awake self questions it, my asleep self loves it as it's 100% comfortable, my neck is supported and I sleep well.

[This review was collected as part of a promotion.] This product is great. The quality, material, feel make for a good nights sleep. The only reason it did not receive 5 stars is it is a little small height wise for me. Needed a little more padding so it didn't feel like my head was on the bed.

[This review was collected as part of a promotion.] It took just a couple days to break in, but has been a great pillow ever since. I'm a back/ side sleeper and my husband is a stomach sleeper and we both love our pillows. Each night they are just as comfortable as the night before.

[This review was collected as part of a promotion.] This was the most amazing pillow I've ever slept on. My sleeping has improved and I feel so much better. My neck and back problems are now eliminated. A pillow makes a big difference in sleep and I am so happy to have made the decision to get this product. You'll be glad you bought it.

We just bought a tempur pro adapt which we love and decided to order two of these. With in one minute of laying on them we both went back to our old pillows. These are super thin and feels like your head is just resting on the mattress. Would not recommend. Was very upset to learn these are non returnable which makes us like this company a bit less.

[This review was collected as part of a promotion.] Love these pillows! I bought two, and each time I lay my head down I feel the tension leave my neck and shoulders. I sleep better because of these pillows and I don't wake up stiff or sore. Huge deal for me!

[This review was collected as part of a promotion.] I ordered two of these pillows and they came right away. If you like your pillows to be Firm and like memory foam they are perfect for you. I use them as a base layer under a thin light pillow currently as we turn from summer into fall. These pillows would be perfect for anyone who is a side sleeper as well.

[This review was collected as part of a promotion.] I bought 2 of these pillows - one for myself and one for my husband. We both absolutely love them, and can't sleep without them. They support my neck from a variety of angles, which is great for me as I am back, side, and stomach sleeper, all throughout the course of one night! These pillows have helped some ongoing neck pain that I had had for a few months. A week with this pillow and the pain was gone!