[This review was collected as part of a promotion.] I actually loved this product. I’m in the dorms with lots of roommates so we have a lot of dishes and the bottle has lasted so long. There’s also no more grease lines on our dishes with sauces and whatnot. I just feel like this cleans so much better than the generic soap we had before.

[This review was collected as part of a promotion.] I’ve always used Dawn dish soap and have always loved it, but I really love the new EZ-squeeze bottle! I love that there is no cap to open and you don’t have to flip the bottle. It’s so easy to just grab the bottle and squeeze out what you need. And of course it gets everything clean!

[This review was collected as part of a promotion.] This dish soap works great! It’s got a fresh scent that isn’t overpowering. It lathers well and gets me dishes super clean. I was a bit worried that the squeeze opening at the bottom would be a bit messy, but none has leaked out and it seals up tight after you let off pressure. Overall, this is a great product!

[This review was collected as part of a promotion.] I’ve always used Dawn but with this platinum I don’t need to squirt very much and I have a sink full of soapy super cleaning water. It is multi-purpose. It gets stuck on food and grease off my dishes, removes grease stains (think butter or oil that splatters) from clothes, and I use it on my dog to make sure he doesn’t have fleas. This stuff is AMAZING!!

[This review was collected as part of a promotion.] Dawn is a staple in our household. You can use it to clean anything. Now with the new lemon scent it leaves a wonderful aroma behind. You can use dawn in every room. It doesn’t just clean dishes. We use it in the bathrooms, to clean walls and baseboards, litter box, pretreat your laundry, use it to clean your car, kids been rolling around in the sandbox and you can’t get the dirt out of their hair, dawn works for that too. It’s safe to use on any surface.

[This review was collected as part of a promotion.] I didn't think Dawn could ever improve their dish soap but they did that and took the bottle design to the next level. Dawn platinum dish soap is very rich, so you use a lit less to get dishes clean. I love this because I have hard water. I'm still in awe that the soap doesn't leak out at all.

[This review was collected as part of a promotion.] Love the new squeeze bottle design. It’s very handy. Dawn dish soap is the best at removing any grease or stains. A little goes along way, and I recommend this for anyone looking to switch dish soap.

[This review was collected as part of a promotion.] I received this Dawn Platinum EZ squeeze complimentary from #dawn and #influenster in exchange for my honest review. I've always been a fan of Dawn soap. This EZ squeeze makes things so much easier! I love how simple the design is and the fact that it's not messy is a huge plus for me! I'll be purchasing the ez squeeze bottles from now on!

[This review was collected as part of a promotion.] The packaging is SO innovative. It is not anything seriously complex but I don’t know why it’s done before. So easy to use and mess free! The scent is pleasant and it works well as a dish soap. Overall, will definitely repurchase when I run out.

[This review was collected as part of a promotion.] I have always believed Dawn makes the best dish soap and really like the lemon scent. This style of packaging makes it incredibly easy to dispense the right amount of soap needed for any cleaning job.