[This review was collected as part of a promotion.] Why hasn't this been thought of sooner! I love how easy it is to squeeze a little soap when you are washing the dishes. It's nice how you can just set it right back down and keep it close to the sink for easy access. The product smells nice so the dishes felt very clean and it suds very well

[This review was collected as part of a promotion.] I got this for free to review on influenster. This dish soap is so amazing. It bubbles a lot which I Love. Has a squeeze tub tip so you just keep it upside down with no lid required! It has bleach alternative in it so I know my dishes will be clean and my hands won’t be demolished! Smells clean and lemony ! Love it. Will purchase when out

[This review was collected as part of a promotion.] What a great improvement! I love Dawn Platinum Dish Soap and I think the new style bottle is fabulous. It makes it do much easier to dispense the product and it is completely mess free! The bottle stays clean and there is no leaking on my counter top. I simply squeeze to dispense the perfect amount of product.

[This review was collected as part of a promotion.] I really liked the lemon-scented dish soap - it works very well in terms of cleaning dishes with a relatively small amount and smells refreshing, too! The package is quite a large one so I’d imagine that a full bottle lasts a while. Seems to be a great product in terms of price points and quality.

[This review was collected as part of a promotion.] We LOVE Dawn Platinum, last year we bought a few extra bottles and wondered if they have an expiration date and how to read the manufacturing number that is etched into the bottle on the lower back? We want to use the Dawn Platinum while it is good & donate any excess before it becomes less effective, thanks

[This review was collected as part of a promotion.] I received this item free for review. The stand and squeeze bottle is super convenient. I always have to awkwardly lean my mostly empty bottles against the window so I love the design. The lemon scent smells amazing. I also love the cleaning power of the Platinum which I have used in the past. Definitely think I will be switching to this specific product in the future.

[This review was collected as part of a promotion.] I LOVE dawn! I have always used dawn! I love how it tackles grease and even the dirtiest of dishwasher! Also the lemon scent isn’t too bad! Super happy with it!! Highly recommend it!! Also this is the best bottle ever! Love the flip and no mess!!

[This review was collected as part of a promotion.] It really gets my dishes clean. All I need to do is add a little bit of it, especially to the pots and pans, That got stuff stuck on it. And when I scrub it, it comes right off. And I love the easy squeeze. Push out. You will not be disappointed, give it a try, it's great.

[This review was collected as part of a promotion.] This new bottle is amazing. It is way more practical than the old one. It still holds the same great DAWN soap just a more useful application. I am a loyal DAWN customer. I love the brand so much. I would definitely recommend this product to anyone interested. I received this product for free from Influenster and Dawn in exchange for my honest review.

[This review was collected as part of a promotion.] I’ve always been a fan of dawn dish soap so when I was selected to give my honest opinions about the Dawn Platinum Ez squeeze bleach alternative I was excited! I’ve never tried this product from Dawn before. I honestly used it to clean my stove top and all the grease built up ended up coming right off. I was impressed with this product. And will end up buying it again.