have been using Dawn dish detergent for many years. This new style bottle is the greatest improvement I have seen in years. Initial cost might be a bit more BUT these bottle provide for a much more precise amount to be used, so I am actually using less each use, which translates into savings. And the bottle is refillable, so I am still able to buy the gallon size Dawn & save money that way.

Dawn has always been my family's go to for dishwashing. Dawn platinum always gives the suds I desire and the squeaky plastic sound I've grown accustomed to. I've had no leaking bottles as prior reviews have stayed, with this new design.

Dawn does what it do best...cleans. This product works wonders. I definitely recommend this as well as Dawn Powerwash. It makes your stove/oven look new.

Dawn is so good and love the lemon, though very light.

Love it! It smells good too

Dawn platinum is my go-to dish soap

Great price on a favorite item.

This product is the most efficient I've had ever. I won't use any other bottle going forward. Convenient all the way around!!!!

Dawn platinum w/lemon scent is amazing. These easy to squeeze bottle are definitely a game changer for my 85 year old mother.

I really love using this product is very convenient. I love the shape and the way the bottle is made so you can squeeze and put it right down without no mess.