[This review was collected as part of a promotion.] I love the packaging and have been purchasing the ez-squeeze for a few months now. I really liked trying the bleach alternative clean lemon version. It smells great and I knew it would get the job done!

[This review was collected as part of a promotion.] I love the squeeze bottle packaging of this dish soap. It easy to squeeze out and can remain up right without leaking out. I also love the lemon scent. The dish soap does exactly what it’s supposed making cleaning dishes easy

[This review was collected as part of a promotion.] I didn't think Dawn could ever improve their dish soap but they did that and took the bottle design to the next level. Dawn platinum dish soap is very rich, so you use a lit less to get dishes clean. I love this because I have hard water. I'm still in awe that the soap doesn't leak out at all.

[This review was collected as part of a promotion.] The lemon smell is great for dishes. I love that the EZ squeeze feature keeps the bottle and counter clean. There is no messy soap residue. Dawn is the best soap to cut grease and reduce scrubbing.

[This review was collected as part of a promotion.] This product is awesome! It smells so good and doesn’t have too much scent either. The squeeze bottle is super convenient and easy to use without wasting any product and the dawn itself is great at making sure my dishes are super clean.

[This review was collected as part of a promotion.] Love this different bottle. So easy to squeeze and wash dishes. Loved the faint lemon scent. Easily removed residue and grease and was gentle enough to use on my childrens dishes. Will be using this product often !

[This review was collected as part of a promotion.] I actually loved this product. I’m in the dorms with lots of roommates so we have a lot of dishes and the bottle has lasted so long. There’s also no more grease lines on our dishes with sauces and whatnot. I just feel like this cleans so much better than the generic soap we had before.

[This review was collected as part of a promotion.] Dawn platinum is a great dish detergent I’m so glad I got it it has a great lemon smell to it. It suds up good and cleans very good . It’s a great price for a huge bottle . I truly recommend this brand for everyone to try .

[This review was collected as part of a promotion.] I have been using the dawn dishwashing detergent for a few weeks to give an honest real review and this soap is fantastic! One of the hardest foods to clean is steel cut oatmeal which becomes cement and very difficult to remove. Putting in the Dawn with hot water and letting it is made cleaning up a breeze. I highly recommend this dishwasher detergent as the best on the market. I know it makes eating good foods much more enjoyable!

[This review was collected as part of a promotion.] Our household has always used Dawn detergent but this “platinum” version really is a step up. Baked on stuff on pots and pans came off so easily with a quick soak. I thought our foggy glasses were etched from the dishwasher, but apparently they just needed this detergent and a little elbow grease. A little goes a long way! The lemon scent is pleasant and not overpowering. The “ez-squeeze” is a nice feature but not necessary for me - I think I’d just get the regular bottle next time. I’ll definitely be switching to this dish soap from now on!