[This review was collected as part of a promotion.] Dawn Platinum EZ-Squeeze bleach alternative has revolutionized my dishwashing routine. The convenient squeeze bottle makes application a breeze, it’s much better than the traditional bottle of dish soap. The bleach alternative effectively tackles tough stains and grease. I highly recommend this product for its efficiency and user-friendly design. I’ve been using dawn for years and will continue to use it.

[This review was collected as part of a promotion.] I’m a fan of this soap. It smells nice, cleans off grease easily, and also rinses easily. At first I thought this was a thinner consistency than the other Dawn EZ-squeeze soap I have, but I realized I was just fooled by the lighter shade of blue. I like the EZ-squeeze bottle, too. It’s quick to use and there’s to cap to get crusty or gummy. I recommend.

[This review was collected as part of a promotion.] I used to get Kroger lavender dish soap on the regular, and this lemon infused dish soap takes dishes to the next level of cleanliness. I prefer the fresh lemon scent over the artificial lavender sent any day of the week.

[This review was collected as part of a promotion.] I was skeptical of the bottle design, sure it would leak but I was wrong!! The bottle design is awesome! You have to give it a good squeeze for soap to release and it does not drip or leak at all after you put soap on something. No mess!! The soap itself was excellent! The light lemon scent was nice and not overwhelming. Highly recommend!!

[This review was collected as part of a promotion.] I received this product complementary for testing purposes. I like the idea of an easy squeeze dish soap that dispenses. But I found it hard to squeeze. Also, I feel like the product dispenses more soap then I actually need. I love the way it smells and it got my dirty pots super Clean. Those things above would be the only tweaks I would suggest. Overall great product and would purchase again.

[This review was collected as part of a promotion.] DAWN! DAWN DAWN! Lol! You never seem to disappoint! Usually I’m using the Dawn Platinum, but this lemon scent, makes it that much better! The lemon scent just gives it that EXTRA clean feel and smell

[This review was collected as part of a promotion.] The packaging is SO innovative. It is not anything seriously complex but I don’t know why it’s done before. So easy to use and mess free! The scent is pleasant and it works well as a dish soap. Overall, will definitely repurchase when I run out.

[This review was collected as part of a promotion.] We LOVE Dawn Platinum, last year we bought a few extra bottles and wondered if they have an expiration date and how to read the manufacturing number that is etched into the bottle on the lower back? We want to use the Dawn Platinum while it is good & donate any excess before it becomes less effective, thanks!

[This review was collected as part of a promotion.] I’ve always wanted to try this soap but was too nervous to actually buy the product incase i disliked it. After receiving this I will definitely be rebuying, it leaves my dishes super clean with just a few seconds of scrubbing. Grease has never slid right off as easily as it did with this dish soap. The smell is also fantastic along with the mess free bottle.

[This review was collected as part of a promotion.] I received this product for free for my honest opinion and review. I was really impressed with Dawn once again. The bottle is tip and squeeze although it is very heavy.. Some senior citizens would have a difficult time ripping it over to squeeze I’d imagine. The product is worth the asking price. I especially like Dawn because you can use it on animals too. I recently used it on my dog as an initial wash after a skunk spray. It smells good too. Great product, great buy!