[This review was collected as part of a promotion.] This new bottle is amazing. It is way more practical than the old one. It still holds the same great DAWN soap just a more useful application. I am a loyal DAWN customer. I love the brand so much. I would definitely recommend this product to anyone interested. I received this product for free from Influenster and Dawn in exchange for my honest review.

So I got this Dawn platinum easy squeeze. It's a bit of a challenge to stop the usual habit of flipping the bottle. But it's a great concept. I washed my crock pot liner after making pulled BBQ chicken with my regular dish detergent to my surprise it still had residual after it dried. So I decided to give this new cleaning detergent A whirl It easily made quick work of the residual film left behind by my other detergent. My only complaint is the formula smells a bit chemically altered not true lemon scent.

[This review was collected as part of a promotion.] I love the squeeze bottle packaging of this dish soap. It easy to squeeze out and can remain up right without leaking out. I also love the lemon scent. The dish soap does exactly what it’s supposed making cleaning dishes easy

[This review was collected as part of a promotion.] Dawn Platinum EZ-squeeze is exactly what the name suggested! Easy! The clean lemon smell is mild but pleasant. It overall made it easier to wash my dishes between the cleaning power and the easy bottle.

[This review was collected as part of a promotion.] This product was given to me in exchange for my honest review. You can’t beat Dawn dish soap. Not just because they guilt you into using them by washing ducks in commercials. The lemon scent is perfect. Lemon always means clean! Easy to dispense. Say goodbye to soap sticking to the bottle’s dispenser!

[This review was collected as part of a promotion.] Because i don't have a dishwasher, I have tried many dish soaps. But none compare to Dawn. This lemon scented platinum Dawn that Influenster sent me free to review, cleans so good and smells so great.

[This review was collected as part of a promotion.] I’ve always used Dawn but with this platinum I don’t need to squirt very much and I have a sink full of soapy super cleaning water. It is multi-purpose. It gets stuck on food and grease off my dishes, removes grease stains (think butter or oil that splatters) from clothes, and I use it on my dog to make sure he doesn’t have fleas. This stuff is AMAZING!!

[This review was collected as part of a promotion.] I love using this. I really like it with the spout on the bottom. It makes it so easy to use, and there is no mess after use. Dawn is always my go to for dish detergent, this just made it so much better.

[This review was collected as part of a promotion.] I loveeee. It makes it so easy to get soap into bigger dishes. I absolutely love the Dawn soap, and this concept of making it easier to squeeze. While I love how convenient it is I feel like people are going to be more inclined to buy this easy squeeze plastic bottle instead of more environmentally friendly soap dispenser refills. I would like to see a little bit more commitment to the environment from Dawn but nonetheless they make high quality soap and packaging.

[This review was collected as part of a promotion.] I really love this even though it's not all natural which is what I usually buy. I was really surprised with how well it cleans and how it smells great as well! I was really happy to receive this because of how well it worked and actually changed my mind and surprised me I highly recommend it!