[This review was collected as part of a promotion.] First, it has the amazing cleaning power of Dawn, so you need much less than generic brands to clean! It cuts right through grease and stick on foods, and the lemon scent is amazing. I am blown away by the squeeze bottle design and prefer this over the regular bottle design it just is easier and looks better on the counter - plus I won’t have the gunk stuck around the cap

[This review was collected as part of a promotion.] So, I got this product as a tester to try it out and I thought, "What a cool consept! A squeeze bottle!" It sat on my counter and have been waiting to use it... But when I went to use it... It was leaking all over my counter. Had hard residue gunked up underneath it. I hadnt even removed the protective seal off it yet. Kind of disappointed that the bottle promotes squeezable leakproof & its not that at all.

[This review was collected as part of a promotion.] I always hand wash my dishes and Dawn is the the best! It literally cleans the dishes like no other soap out there take it from someone who doesn't use a dishwasher! It smells lemony fresh and the most effective on grease!! Best value for the money and I love this new bottle and packaging

[This review was collected as part of a promotion.] Many households have been using Dawn for ages, it’s regular soap line does almost every thing you need. Dawn Platinum does even more, those hard spots and stains on your pots & pan consider them gone after using the platinum. It is stunning how well this soap breaks through the grime of washing dishes and only with a few drops needed. I specifically love this bottle because you don’t have to uncap a lid or flip it over. Plus if you do buy a big bottle you can simply refill this one!

[This review was collected as part of a promotion.] I love the squeeze bottle design; it is extremely easy to squeeze and no liquid leaks out. The scent of the dishwashing liquid is also extremely pleasant. Definitely recommend buying this once just for the easy to squeeze bottle.

[This review was collected as part of a promotion.] I love love love this product. It DOES NOT TAKE MUCH AT ALL!!!!! I feel like this product cut right through grease, but most importantly, it did not leave residue on my dishes. I give this 5 stars and will be switching to this brand.

[This review was collected as part of a promotion.] Dawn detergent has always been a favorite for cutting grease and new Dawn Platinum doesn’t disappoint. It works well on baked on food and leaves glasses sparkling. Apply to greasy spots on t-shirts or jeans and wash as usual. Spots gone and doesn’t damage the fabric, I love the new dripless bottle. So easy to give a squeeze with no worries about a mess.

[This review was collected as part of a promotion.] I love the concept and design of this Dawn Ez-Squeeze bottle. It doesn’t leak or leave any mess behind. The clean lemon scent is pleasant and gentle on my hands while washing dirty and tough grease out of my dishes.

[This review was collected as part of a promotion.] It is a soap that apart from making my kitchen utensils perfectly clean, without grease, without strong odor, I also used it to wash the kitchen towels and they were clean and white. I really liked this product because it is very versatile and of excellent quality.

[This review was collected as part of a promotion.] I love this ez-squeeze bleach alternative dish soap from dawn. It makes it easy to squeeze the soap out without opening or removing any caps. I just squeeze to any dirty plates or dish, and soap would come out from the top. My bowls and plates are very clean after washing with this soap. It has a great amount of bubbles and rinses off easily. I also love that this is refillable so I can refill and reuse this cool bottle.