I don't know what others were eating for their reviews? This stuff is awful! Don't let the smell fool you. It smells like it would be good. The flavor is basically nothing and the texture is very hard! To the point even after sitting in milk it chattered while going through disposal. While I'm watching my glucose I'd rather find alternatives that I will can enjoy.

I was excited to think I could have something once again like Cinnamon Toast Crunch on a keto diet, and while I knew it would not be exact I had at least hoped it tasted somewhat good; boy was I wrong. There is barely any flavor and any remnant of such disappears immediately with the first chew. There is also an odd smell that comes from the cereal, but I can not place what it is comparable to. The texture is awful and for the price point I'm very disappointed. Should have read the reviews before purchasing. Do not recommend

This product is definitely not what is advertised. The pieces of cereal are extremely difficult to even chew and left a horrible after taste. im truly surprised Sams club has this item on there shelf. save your jaw, don't spend your money on this item.

It was not what I expected. I did not care for the flavor.

Don't waste your money that stuff is nasty

Protein based cereal one of the best that I found in taste has nice cinnamon flavor

We were excited for it but does not taste great at all.

Took a few times to get use to the taste. Good protein and fiber value.

My husband eats us inside. It's more like a cardboard.

Not sure if I got a different batch but previously the cereal pieces were bigger